According to The New York Times, we’re entering a “post-text world”. In fact, online video is expected to make up more than 80% of all consumer internet traffic by 2020 – 85% of which will be in the US alone!
Multimedia already seems to have dominated every channel of communication. In other words, using writing to communicate with your audience is going out of style — and quickly.
Whether you chose to use video to market your product, or your product itself is video, you’re probably asking yourself: Where’s video going?
We explored the topic here at Uscreen by examining video and OTT content trends that are surfacing around the internet, along with exclusive insight from Uscreeners and their own communities.
Uscreeners are a new generation of video content creators who monetize their videos and nurture communities using Uscreen.
This development, OTT, or “over the top”, where content providers sell media directly to the consumer over the Internet using OTT services (think Netflix), is just one of ten trends marking the rapid evolution of video. All of the trends have interesting implications for marketers, sellers, trainers, content creators, and consumers.
Let’s have a look at 10 trends streaming across the online video landscape.