Be Inspired

10 Really Good Reasons To Start An Online Video Business [Infographic]

By James Johnson
5 Min Read

Picture this future for yourself.

You’re the proud owner of a wildly successful online video business. You’re earning at least $5,700 a month, and all of it is passive.

You spend your mornings recording and editing the videos you’re inspired to create. And, it’s hard not to be inspired when you’re working from some of the world’s most beautiful backdrops.

You spend afternoons interacting with the huge online community you’ve created. After all, you’re a highly-sought expert in your niche, and these people hang on your every word. Better still, they’re paying to hear from you.

…it all sounds a little far-fetched, doesn’t it?

Like a pipe-dream that only early YouTube stars and Hollywood film producers can hope to live.

But it’s not.

In fact, this is a reality for many video business owners. (We should know, we work with them.)

The ones who chose to create a Netflix style business, based on a tried-and-tested business model, around a topic they love.

They aren’t entertainers. They’re course creators, thought-leaders, experts and inspirational people who decided to sell their videos online.

And it’s a reality that’s within your grasp too.

But I can imagine you’re still a little unsure about it. It does sound a little too good to be true, doesn’t it?

In this article I want to show you why the picture I just painted for you can be a reality, and why it’s a reality for so many video creators. So, if you’re still on the fence about whether you should create your own Netflix style business, this should help you make your mind up.

You can view the visual summary of this post below or skip ahead to read a detailed explanation of each reason and how you start launching a Netflix-style video business.

Start a video business

1. It’s Really Profitable

Having your own online video business can make you a lot of money.

The average income for a Netflix-style business that is hosted through Uscreen is $5,700 a month. That’s recurring. And some businesses, like Total Immersion, have gone on to earn much more.

Now, that’s not to say you start an online video business and instantly become wealthy. Your content needs to be good enough, and you have to invest time in generating an audience.

But if you create your own Netflix platform, you’ll have a rock-solid foundation to build a business on that’s tried and tested. So, the odds are in your favor.

2. Your Income Is Passive

Warren Buffett once said, “If you can’t find a way to make money while you sleep, you will work until you die.”

Thanks to the “subscription” part of SVOD you can make money while you sleep, and do it from the same customers month-on-month.

You don’t need to be there at the point of sale. And the lifetime value of subscription customers is pretty high.

This allows you to focus more time and income on creating content and growing your business, than trying to pick up individual customers each day.

3. Instant Expert (Just Add Camera!)

Having your independent platform allows you to position yourself as an authority in your niche.

When people see you have an entire library of videos, dedicated to your passion, that you charge a premium rate to access, they can’t help but feel you’re the real deal.

The more money you make and reinvest in your business, the higher quality your work will be, and the more authority that will come with it. After all, what is an authority other than a knowledgeable person who actively helps people through their platform?

4. You Have Complete Creative Control

When you create your own Netflix, you have total control over your content.

There’s no censorship. Nobody telling you what to do. And no advertiser’s guidelines that can kill your income if you create something they don’t deem to be okay.

You have the flexibility to create whatever you like, for whoever you like, without having to compromise your creative vision.

5. You Can Work From Anywhere

The world is your office.

You’re completely independent. You can work from wherever you want, whenever you want.

You can take a leaf out of DiveGUE‘s book and create your videos from sunny beaches and warm blue waters.

You can do what Magicstream does and travel the world creating videos of the important people you meet.

Or, you can create your adventure, and go to all the places your gut is telling you to. All you need is a laptop, camera, editing software and your Uscreen login.

6. You Can Monetize Your Current Fans

If you already have a large (or growing) audience on:

  •     Facebook
  •     Instagram
  •     Snapchat
  •     Linkedin
  •     Twitter
  •     YouTube

Having your own online video business can help you to earn money from them, and provide lots more value to them.

For example, Wanderlust TV chose to create a Netflix platform to monetize the audience they’d already built around their yearly yoga and wellness festival.

It gave their online followers a way to reciprocate the value they receive at the festival and throughout the year through social media. It also allowed them to grow their potential audience because they are no longer bound by location, time or tickets.

7. You’ll Create An Online Community Around Your Passion

Do you know the one thing all Netflix-style businesses have in common?

A strong sense of community.

You can build an entire tribe around a cause, idea or industry you’re truly passionate about. And, because this goes beyond entertainment, people want to join in and talk about it.

Bringing people together through a topic they love, and leading a tribe that is pioneering in that niche, is one of the best (and most profitable) reasons to start a business.

8. You’ll Have Unlimited Customers

One of the reasons Netflix-style businesses have such a high monthly earning potential is because there are no limits to the number of customers you can have.

You can’t sell-out of your product. It doesn’t go out of date (or style). You won’t run out of seats. And you don’t need to sell any tickets.

You also don’t have to sacrifice quality to reach a higher quantity of people. If anything the quality increases with the more paying subscribers you add.

Because all people have to do is come to your website, buy a subscription, and start watching. Then it’s always there, on-demand, for them to watch.

That means you can go from 10 to 10,000 subscribers without ever having to compromise. Which, is a sure-fire way to attract more people to your business.

9. People Can Consume Your Content Anywhere

When you create your own Netflix, you make your content available on all devices at any time of day.

Your customers can stream your content through their:

  •     Desktop
  •     Laptop
  •     Mobile phone
  •     Tablet
  •     Television

Allowing them to watch your content on their favorite device.

This gives you the opportunity to reach lots more customers than just having desktop alone. Or, having your videos hosted in a database like YouTube’s, which can make your content harder to find and access on a television.

All you have to do is create an app – which is easily done using Uscreen’s platform – that your audience can download. They can then just tap on the app and instantly start watching.

The fewer barriers there are to using your products, the more likely people are to buy. And, with this style of product, you’re giving them the least amount of objections to a sale ever.

10. Your Content Will Be Future Proofed

It’s no secret.

Online audiences are crazy about video.

Facebook’s future is video focused. YouTube users watch up to 40 minutes of video in a single mobile session. Instagram and Snapchat stories have changed social media forever.

If you aren’t creating video content, there’s a good chance you, and your business, are going to get left behind. Either by social media and marketing channels or by your audience themselves.

You’d also leave a lot of money on the table. Especially when there are tried and tested business models, like Netflix’s, which are easy to setup, and have proven time and time again to be highly profitable.

Creating the content the internet is dying to consume is as simple as stepping in front of the camera. You don’t need any special training, expertise, or skills. You just need to turn it on and start talking. You can figure the rest out from there.

Want to learn how to launch your first profitable video business? Check out Uscreen’s brand new Video Business School

The Best Time To Create A Netflix Business Is Now…

There has never been a better time to start an online video business than right now. And, it’s never been easier to do.

If you want to learn how to create your own Netflix style business, you can read more about the exact process right here.