No-Code App Builders: How to Build your own OTT App in 2024

Building a feature-rich OTT app sounds like a nightmare, right? It’s complex, time-consuming, and expensive, often requiring serious coding skills. 

Many content creators and small businesses hit a wall with these high costs and technical hurdles, making it hard to compete or monetize their content effectively.

Enter no-code app builders. 

These game-changers let you create and launch your own OTT app quickly and affordably—no coding needed. This guide addresses the common challenges of OTT app development, covering:

• What a no-code app builder is and how it’s used
• Why and when to choose a no-code app builder over custom development
• Key features to look for in a no-code app builder
• The 6 steps to launching a no-code OTT app

By the end of this guide, you’ll be equipped to overcome the technical and financial barriers, empowering you to create a professional OTT app with ease.

Let’s dive in and start your app journey!

What is a no-code app builder? 

A no-code app builder is a platform that allows users to create applications without needing to write any code. They feature user-friendly interfaces with drag-and-drop functionality, pre-built templates, and customizable components, making app development accessible to everyone.

For creators looking to develop an Over-The-Top (OTT) app, no-code builders provide a streamlined, cost-effective way to deliver content across multiple devices quickly. You can create various video streaming services tailored to different niches and audiences, enhancing user engagement and satisfaction.

Why creators choose to use no-code app builders 

Imagine launching your OTT app as quickly as you can dream it up. That’s the magic of no-code app builders. 

These platforms let you skip lengthy development and start sharing content right away. With lower upfront costs, they are a budget-friendly option with a list of advantages, including:

• No coding needed: Drag-and-drop interfaces make it easy for anyone.
• Flexibility: Quickly tweak and update your app.
• Easy maintenance: Focus on your content, not technical issues.
• Integrations: Built-in support for popular services.
• Community and support: Access a helpful, active community.

When to consider custom app development

Sometimes, you need a little more horsepower under the hood. While no-code builders are fantastic, they might not be the best fit for everyone.

If your app requires highly unique features or designs, you might find no-code platforms a bit limiting. 

Consider custom app development if you need:

• Niche integrations: Seamless integration with uncommon tools.
• Security: Full control over security measures.
• Control and support: Greater control and faster technical support.

However, keep in mind that custom app development requires deeper input, a dedicated development team, and more initial investment in building and maintaining your app’s infrastructure.

Choosing a no-code app builder: Essential features and steps to consider 

With so many options, finding the perfect no-code app builder for your OTT app can be overwhelming. That’s why we’ve created this quick checklist below to guide you. But make sure to check out our video where we go deeper into how to choose the right OTT platform.

Meets your specific needs and goals

Think about the critical features your OTT app needs—like OTT live streaming, video-on-demand, and user accounts. This is your app’s foundation, so make sure it’s rock solid! Additionally, know your audience and tailor your app to their preferences.

Ease of use and customer support

Choose a platform that’s easy to use. Look for intuitive interfaces and plenty of tutorials to get you up to speed. When you hit a snag, you’ll want responsive tech support and a lively community of users ready to help.

Customization and flexibility

Your app should look and feel unique. Find a platform that lets you customize the design and functionality to match your brand’s vibe. As your audience grows, your app should too. Ensure the platform can scale with your user base and supports advanced features for future expansion.

Performance and integration

Nobody likes a laggy app. Check the platform’s performance to guarantee a smooth and reliable user experience. Your app should play well with others, so confirm it’s compatible with essential third-party services and popular APIs.

Security and monetization

Review the platform’s security features to safeguard your content and user data. Ensure the platform has built-in monetization options like subscriptions, ads, and multiple payment gateways to keep the cash flowing.

Content management and analytics

Managing your content should be a breeze. Look for easy content management and support for various formats. To keep your audience engaged, you’ll need detailed analytics. Make sure the platform offers robust reporting tools to track performance and community engagement.

Cost and pricing plans

Don’t blow your budget! Compare different platforms’ pricing plans to find the best value. Think ahead and consider the long-term costs and value of additional features to ensure you’re getting your money’s worth.

Trial and testing

Test drive before you buy. Take advantage of free trials and demos to see if the platform fits your needs. Build a prototype to ensure everything works as expected before fully committing.

Now that you know what to look for in a no-code app builder, let’s explore the 6 steps to building and launching a membership app smoothly and successfully.

6 Steps to launching a no-code OTT app

Step 1: Solidify your business plan

First up, before you dive into the actual building of your OTT app, it’s crucial to have a rock-solid business plan. Think of this as setting the foundation for a skyscraper—it ensures everything you build on top is stable and sustainable. 

Let’s break it down into actionable steps:

Define your vision and objectives

Start by painting a clear picture of your dream app, clearly outline your short-term and long-term goals, and decide what kind of content will fill your app’s library. 

Are you aiming to create a niche platform for sci-fi fans, or do you have grand ambitions to rival Netflix? Maybe you’re going niche with fitness tutorials or gourmet cooking classes. Knowing your content type helps tailor your app’s features and user experience.

Define your target audience demographics

Knowing who your target audience is and understanding their preferences is crucial for the success of your OTT app. 

Start by outlining the basic demographics of your target audience. Consider factors such as:

• Age: Identify the age range interested in your content—teens, young adults, middle-aged, or seniors.
• Gender: Determine if your content appeals more to a specific gender or is broadly inclusive.
• Location: Target geographical regions—local, national, or international. Consider language and cultural preferences.
• Interests: Pinpoint audience hobbies and interests relevant to your content, like health and wellness for a fitness app.
• Pain points and needs: Identify challenges your audience faces and how your app can address or fulfill these needs.
• Content preferences: Understand what genres and formats your audience prefers—long-form series, short videos, live streams, or user-generated content. Shape your content strategy accordingly.
• Viewing habits: Learn when and how your audience watches content—binge-watching on weekends or during commutes, and on mobile devices, tablets, desktops, or smart TVs.

Determine your revenue model

Choose how your app will make money. Pick the OTT business model that best aligns with your goals and your audience’s preferences. Popular strategies include:

• Subscriptions: Offer monthly or yearly plans for unlimited content access.
• Advertisements: Integrate ads for a free or lower-cost user option.
• Pay-Per-View: Charge for individual content pieces, or exclusive video releases.
• Freemium: Provide some content for free, while premium features come at a cost.

Conduct market research

Now, it’s time to put on your detective hat. Understanding your competition and audience is key:

• Identify competitors: Spy on other OTT examples in your niche for content, pricing, user reviews, and unique selling points. Find gaps you can fill.
• Understand audience needs: Use surveys, focus groups, and social media analysis to learn potential users’ preferences, pain points, and willingness to pay.

✅ Checklist for creating your business plan

• Create a SWOT analysis: Outline your app’s Strengths, Weaknesses, Opportunities, and Threats. This helps you see your position in the market and spot areas for improvement.
• Develop user personas: Build detailed profiles of your ideal users, including demographics, interests, and viewing habits. This will guide your content strategy and marketing.
• Set SMART goals: Make sure your objectives are Specific, Measurable, Achievable, Relevant, and Time-bound. This keeps you focused and allows you to track progress effectively.

• Leverage analytics tools: Use analytics tools to gather data on your current audience if you already have an online presence. Platforms like Google Analytics and social media insights can provide demographic and behavioral data.
• Conduct surveys and interviews: Directly engage with potential users through surveys and interviews. Ask questions about their content preferences, viewing habits, and what they look for in an OTT app.
• Analyze social media and forums: Observe discussions on social media platforms and forums related to your niche. This can provide valuable insights into your audience’s interests and opinions.

Step 2: Choose your no-code app builder

Click here to watch the video -> youtube.com/watch?v=_9ynk1HA1fg

Choosing the right no-code platform is like finding the perfect marathon shoes. It impacts your app’s functionality, performance, and user experience.

Keep in mind the key features we discussed earlier—such as ease of use, customization options, scalability, performance, integration capabilities, and security—while you research and compare your potential no-code app builder.

For detailed comparisons, check out our listicle of the best OTT platforms to make an informed decision.

✅ Checklist for choosing your no-code platform

• ☑️ Evaluate platform demos: Think of this as a test drive. Many no-code platforms offer free trials or demos. Use them to see which platform fits you best.
• ☑️ Check reviews and case studies: Learn from others. Read reviews and case studies from other creators who have used these platforms. Their experiences can give you valuable insights into each option’s strengths and weaknesses.
• ☑️ Consider long-term needs: Look beyond today. Choose a platform that can grow with you, scale up, add new features, and integrate with other services as your app evolves.

It’s simple with Uscreen.

Build, launch and manage your membership, all in one place.

Get a Demo

Step 3: Determine your budget and timeline

Think of planning your budget and timeline like prepping for a big road trip. You need to map out your route, estimate costs, and set realistic timelines to ensure a smooth journey. 

Estimate the total cost

By understanding the financial requirements and strategically assigning tasks, you can ensure your project stays on track and within budget. Here’s what to consider:

• Platform subscription fees: Individual platform prices vary based on features and scalability, so don’t forget to budget for premium features or integrations.
• Content creation: This is your fuel! Budget for video production, editing, and licensing fees for third-party content. Remember, high-quality, exclusive content can be pricey, but it’s what keeps your engine running.
• Marketing expenses: Allocate funds for social media ads, influencer partnerships, SEO, and other digital strategies to reach your audience and keep them engaged.
• Additional tools and services: Include costs for analytics, customer support, and video hosting if they aren’t part of your platform subscription.
• Resource allocation: Assign tasks based on your team’s strengths. Make sure everyone knows their role and has what they need.

Create a realistic timeline

Creating a realistic timeline for your OTT app is like mapping out your road trip itinerary. Each stage needs careful planning and execution to ensure you reach your destination smoothly. Here’s how to plot your journey:

• Planning: Start by solidifying your business plan, defining your target audience, and choosing the right no-code platform. 
• Development: Estimate the time needed to design, build, and customize your app. Set up the platform, integrate essential features, and align everything with your brand.
• Content production: Schedule the production of your content account for filming, editing, and formatting time. If you already have content, prepare it for upload.
• Testing: Allocate time for thorough testing to identify and fix any bugs or issues, ensuring a smooth user experience at launch.
• Marketing and pre-launch: Plan your marketing activities to create buzz and engage with potential users before the big day. 
• Launch: Set a launch date, ensuring all preparations are complete, and coordinate with your team to ensure a smooth start to your journey.
• Post-launch: Include time for gathering user feedback, making necessary adjustments, and scaling your app as needed.

✅ Checklist for planning your budget and timeline

• ☑️ Use project management tools: Tools like Trello, Asana, or Monday.com can help organize tasks, set deadlines, and track progress.
• ☑️ Monitor your budget closely: Keep a close eye on your budget, regularly updating estimates based on actual expenses and adjusting as needed.
• ☑️ Prepare for contingencies: Include a contingency fund for unexpected costs and build flexibility into your timeline for unforeseen delays.

Step 4: Build your app

And finally, we’re at the exciting part—building your OTT app! 

This is where your vision starts to take tangible form. Think of it as assembling a high-tech Lego set where each piece needs to fit perfectly. 

Let’s run through the key steps to building your app effectively:

Choose a template and add integrations

Most no-code platforms offer a variety of templates tailored to different content and user experiences. It’s like picking the perfect outfit—choose a template that fits your style and customize it to reflect your brand’s look and feel.

To further improve functionality and streamline operations, integrate essential third-party services such as payment gateways, analytics tools, and marketing tools, if needed.

And don’t forget the user interface (UI). Ensure it is intuitive and appealing by focusing on navigation, layout, and overall aesthetics to enhance the user experience.

Add and organize your content

Content is the heart of your OTT app, so it’s crucial to add and organize it effectively. Think of this as arranging your bookshelf—everything should be easy to find and beautifully presented.

• Content upload: Begin uploading your videos, series, live streams, or other media. Ensure each piece is in the right format and meets the platform’s specifications.
• Categorization: Organize your content into categories and playlists. This helps users easily find what they’re looking for and improves overall navigation.
• Metadata and descriptions: Add relevant metadata, descriptions, and tags to each piece of content. This not only aids in searchability but also gives users essential information about what they’re watching.

Test thoroughly

Before launching, thoroughly test your app. 

• Check all functionalities like navigation, content playback, payment processing, and integrations to ensure everything works.
• Conduct usability testing to confirm the app is easy to use, and gather feedback from real users for adjustments. 
• Test performance under different conditions to ensure it handles high traffic, loads quickly, and works well on various devices. 
• Finally, fix any bugs to provide a seamless user experience and maintain your brand’s reputation.

✅ Checklist for building your app

• ☑️ Use beta testing: Consider a beta testing phase where a small group of users can test the app and provide feedback. This can help you catch issues you might have missed and refine the user experience.
• ☑️ Leverage platform support: Utilize the support and resources provided by your chosen no-code platform. Many platforms offer tutorials, forums, and customer support to help you during the building process.
• ☑️ Iterate and improve: Building an app is an iterative process. Be prepared to make ongoing improvements based on user feedback and performance data.

Step 5: Create a new member experience

Creating an exceptional experience for new members is like rolling out the red carpet—it’s crucial for retaining users and fostering long-term engagement. 

Here’s how to wow your new members:

Offer a free trial or introductory content

Entice new users with a taste of what your app offers. Offer a limited-time free trial that gives new users full access to your content library. Clearly communicate the benefits and how to subscribe once the trial ends. 

Design an engaging onboarding process

The onboarding process is your chance to make a stellar first impression. It should be engaging, informative, and fun—think of it as the welcome party for your new users. 

• Welcome message: Start with a warm, personalized message that introduces your brand and sets a positive tone.
• Step-by-step guide: Use tooltips, pop-ups, and progress bars to guide users through key features. Keep it engaging and straightforward.
• Tutorial videos: Create short, easy-to-follow videos demonstrating the app’s features. Visual aids are often more effective than written instructions.
• FAQs and help center: Develop a comprehensive FAQ section and help center for common questions, easily accessible within the app.

Implement personalized features

Personalization makes users feel special. Use algorithms to suggest content based on viewing history and preferences to keep them engaged.

Ensure intuitive, user-friendly navigation by organizing content into categories and playlists for easy browsing. Allow users to create profiles to save favorites, create watchlists, and manage preferences. This personal touch enhances user satisfaction significantly, helping to keep your customers coming back for more. 

✅ Checklist for your new member’s experience

• ☑️ A/B testing: Conduct A/B testing on different elements of the onboarding process to see what works best. Test variations of welcome messages, tutorial methods, and trial offers to optimize user engagement.
• ☑️ Gather feedback: Actively seek feedback from new users about their onboarding experience. Use surveys or in-app feedback tools to gather insights and make necessary improvements.
• ☑️ Continuous improvement: The onboarding process isn’t a one-time setup. Continuously refine and enhance it based on user feedback and changing trends to keep it effective and engaging.

Step 6: Launch your OTT app 

Launching your OTT app successfully is like throwing a spectacular party. Think of your marketing plan as the blueprint for this party. It should outline all promotional activities and strategies to reach your target audience, complete with clear goals, key metrics, and a timeline.

Set clear objectives, such as user acquisition targets, engagement rates, or revenue goals. These objectives will steer your marketing efforts. Identify key performance indicators (KPIs) to track your success, like app downloads, sign-ups, conversion rates, and user retention.

Utilize various channels

Just as you’d send out party invites through multiple channels, leverage various marketing platforms to reach a wider audience, including but not limited to:

• Social media: Use platforms like Facebook, Instagram, Twitter, and LinkedIn to promote your app. Create engaging content, run targeted ads, and interact with your audience to build excitement.
• Email marketing: Reach out to your existing contacts and potential users with email campaigns. Share launch announcements, exclusive previews, and special offers to encourage downloads and sign-ups.
• Content marketing: Publish blog posts, articles, and videos highlighting your app’s benefits. Create valuable content that addresses your audience’s needs and interests, driving traffic to your app’s landing page
• Collaborate with influencers and partners: Boost your app’s credibility and reach by partnering with influencers and other businesses, joining your marketing efforts with co-hosted events or cross-promotions, helping you tap into each other’s audiences.

Monitor launch performance and gather feedback

After launching, monitor your app’s performance and gather user feedback to understand how well it’s being received and where you can improve:

• Track metrics: Use analytics tools to monitor your KPIs and user behavior. Look for trends in app downloads, user engagement, and retention rates to assess your marketing’s effectiveness.
• Gather user feedback: Encourage feedback through surveys, reviews, and in-app forms. Listen to user suggestions and concerns to inform future updates and improvements.
• Adjust and improve: Based on the data and feedback, tweak your marketing strategy and app features. Continuous improvement is key to maintaining user satisfaction and growing your user base.

✅ Checklist for launching your OTT app

• ☑️ Create pre-launch buzz: Start marketing before the official launch with teasers, countdowns, and exclusive sneak peeks to generate interest.
• ☑️ Offer launch promotions: Consider limited-time promotions, like discounts, free trials, or exclusive content, to incentivize early adoption.
• ☑️ Leverage PR and media: Reach out to relevant media outlets and blogs for coverage. Positive media exposure boosts your app’s visibility and credibility.

Conclusion

Now that you’ve mastered the steps to launching an OTT app with a no-code app builder, you’re ready to turn your vision into reality. 

From solidifying your business plan and choosing the right platform, to budgeting, building, and creating an exceptional user experience, this guide has covered all the essentials.

Why not take the next step? Book an appointment with one of experts here at Uscreen to discover just how easy it is to create and launch your OTT app.

It’s simple with Uscreen.

Build, launch and manage your membership, all in one place.

Get a Demo