Case Studies

Case Study: How the Bloom Method Scaled to $1M+ Annual Revenue

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Meet Studio Bloom

From the beginning, founder Brooke Cates had a vision for Studio Bloom – a groundbreaking on-demand fitness platform offering pre- and post-natal workouts for the “modern mama.” She knew her workout programs could help tons of people, so the key to success was delivering it on a platform that they loved using.

This meant offering customer-focused features and creating an amazing user experience. To achieve this, Brooke needed a platform that understood her needs and could support her at every stage of growth.

Brooke and her team tried Intelivideo and Vimeo, but found limitations with both platforms. Then they found Uscreen, and knew our platform could Studio Bloom evolve in a way others couldn’t. So they migrated to Uscreen in June 2020.

Migrating to Uscreen

One of Studio Bloom’s first priorities was apps, so Brooke worked with Uscreen to develop all 6 available mobile and TV apps, plus our in-demand Apple Watch tracker app.

With the apps, members have an easy, user-friendly way to fit Studio Bloom into their busy schedules. They can access customized training programs, meditations, and guided challenges on any device, and even chat with guest speakers, coaches, and other members in the community forum.

Brooke wanted Studio Bloom to be able to compete with massive platforms like Peloton and OB Fitness, which meant constantly evolving her service to support her members.

Offering apps keeps Studio Bloom on the cutting edge and makes them a real contender in the fitness streaming industry. Plus, it helps build loyal customers by showing her mamas she understands their needs.

The Results

With Uscreen, Studio Bloom was able to increase revenue to over $87k a month and continue to grow 2.5 years later (they’ve seen a 30% increase in subscribers in the last 3 months alone.)

The apps helped turn Studio Bloom into a must-have membership. They were so successful that 10 months after launching, Brooke was able to shift her business completely online.

“The success of the apps showed me I could have more freedom for myself and my family, and a greater reach for my business,” she explains. “They did laps around what we could do financially with in-person studios and allowed us to reach a global space. ”

By providing a professional grade platform and prioritizing the customer experience, Uscreen helped Studio Bloom offer that same level of quality to their own members – and it’s paying off.

Vimeo and Intelivideo may have had a desire to support us as clients, but they weren’t scaling and growing and truly listening to us the way that Uscreen does. Neither one of them anticipated our needs and developed all of these new things as fast as Uscreen, and that has been mindblowing to us. It feels so supportive.

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