Be Inspired

Digital Product Ideas For Creators 2024 (+ Inspiring Examples)

By Noah Landsberg
10 Min Read
A Black man sits in front of his computer while taking notes on his laptop.

There are several ways to make money as a content creator, and one of them is by selling digital products

You can sell and distribute digital products many times over and you’ve probably bought some digital products yourself! 

This may look like an online course, a fitness app, or even art! (NFTs anyone?).  

With so many different options of profitable digital products to sell, you might be wondering which ones are the best to invest your time and money in. 

Before we share our list, let’s get clear on what digital products are.

What is a Digital Product?

A digital product is any virtual or intangible item that you can buy and sell online. 

Ebooks and webinars are part of this, yes. But it also includes paid subscriptions to your favorite creator’s social media page, community memberships, newsletters, and so much more — which we’ll cover shortly. 

As long as you’re selling or buying something that doesn’t have a physical form you can hold and feel, it passes for a digital product.

Why Sell Digital Products?

You may be wondering whether there’s room for you to carve out a piece of this industry, what it takes to create your own digital products, and whether it’s really worth it. Let’s get into it all.

Demand is Growing

Demand for digital products has skyrocketed, largely thanks to the booming expansion of online learning. Today, the e-learning market is projected to expand by 20.5% come 2030, growing to over $250 billion in market value. 

Graph illustrating the growth of the e-learning marketing by region up to 2030

Source: Polaris Market Research

What’s fueling this growth? Several important factors, including: 

  • A Shift Towards Digital Education: Schools and learning institutions are leaning into digital tools and platforms, transforming how education is delivered. 
  • Accessibility and Convenience: Online learning offers flexibility, allowing students to learn anytime and from anywhere in the world. 
  • Expansion of E-Learning Platforms: Online education platforms have created a market for digital products like online courses, eBooks, and educational apps. These platforms allow creators to serve diverse educational needs and preferences. Research shows that the global online learning platform market is set to grow to $75.52 billion by 2029.
  • Diverse Learning Needs: Digital products cater to a wide range of learning styles and requirements, offering specialized knowledge, skills training, and certifications on a global scale.

As you can tell, there’s more than enough opportunity for you to become part of the digital product market. 

What does it take to get started? Glad you asked. Digital products aren’t nearly as complex to produce as you might think. Some may require unique skills, however, others just need a little creativity and elbow grease. 

Digital Products are Easy to Create

You don’t need to be an expert on a topic or an authority to create a digital product. You can leverage good research and tools to find great ideas. 

For example, tools like Google Trends and Answer The Public will show you how much interest there is in a specific topic and the kinds of questions people need answers to about your topic. 

Screenshot from google trends show interest over time for the term 'gut health'

Using Google Trends to perform research on “gut health” shows relatively promising interest in the topic.

A closer look using Answer The Public shows that there are 80 questions that people need answered about the topic.

graphic from Answer The Public showing questions commonly asked by searches around the topic of gut health.

ChatGPT is also a great research tool and can help you generate more ideas faster. 

Screenshot from ChatGPT showing a question about the best ways to improve gut health and the AI answer

There are also design tools that you can access for free to build your digital product. Canva is just one of several online tools with free plans and templates you can use to create graphics, eBooks, guides, templates, and so much more. 

Examples of ebook cover templates

Highly Profitable and Cheap to Create

Digital products, unlike physical products, don’t have the same creation model. Digital products are produced once and can be sold over and over again. 

You never have to worry about ongoing production costs or have to worry about the quality of an already-produced digital product. With low production costs, it’s easy to recoup the product costs of the initial design, making every sale after your breakeven point highly profitable.

A Wide Product Range

Once you start to sell digital products online, you’ll soon realize that any valuable idea that solves a problem for your audience can be packaged and sold. And these ideas can take on different formats. You’ll see that digital products can be anything from icon packs to audio files, exclusive videos, and even special effects.

Easily Scale Sales and Enjoy Passive Income

The beauty of running a digital products business is the automation capabilities. Your online store runs 24/7/365, processing orders, taking payments, and fulfilling orders in seconds. Automation requires little to no action from you while affording you all the benefits of a well-oiled and scalable business that pays with little effort on your part.

Digital Product Ideas

The great thing about digital products is that you can create different types to support your content all while promoting them on your platforms. 

So whether you want to create a downloadable guide, a membership site, or an online course, we have the right digital product idea for you. 

Most digital product ideas will fall into one of these categories… 

  • documents
  • online courses
  • video
  • audio content and music
  • digital art, graphics, photography, and design elements
  • eBooks
  • software and applications

…so you can choose which category works best for you. 

It’s simple with Uscreen.

Build, launch and manage your membership, all in one place.

Produce Ebooks and Downloadable Guides

An ebook, short for electronic book, is a digital file that contains a body of text and images. It’s designed to be read on digital devices such as computers, tablets, e-readers, or smartphones. 

Ebooks are typically non-editable and reflowable, meaning the text can adjust to fit various screen sizes and orientations.

Most people don’t consider this, but eBooks are versatile and some of the most profitable digital products you can sell. They can include hyperlinks, search functionality, and interactive elements that enhance the reading experience. Because of their design and format, eBooks are widely used for literature, educational materials, technical manuals, and more.

💡How They Do It

Nakisha Wynn is a digital creator, blogger, and business coach. Her eBook on building a successful blog is a step-by-step walkthrough for blogging enthusiasts and sells for $25.

Build Online Courses

An online course is a structured program of study delivered over the Internet. Courses can cover a wide range of subjects and are designed to be accessible from anywhere, allowing learners to study at their own pace. 

Online courses usually include a combination of video lectures, reading materials, quizzes, assignments, and interactive forums for discussion. And because online course platforms have lowered the barrier to entry, universities, professional organizations, or independent instructors, have been able to produce a range of learning experiences. These include free introductory classes, cohort-based courses, mini-courses, and comprehensive, paid programs leading to certification or degrees.

You can create different types of online courses, including:

  • Tutorials: Step-by-step guides, such as a Photoshop tutorial series.
  • Workshops: Interactive training sessions, like a virtual coding workshop for developers.

💡How They Do It

Magic Stream is an online learning platform with courses that teach magic tricks from coin magic to mentalism. 
Students can access the courses via a monthly membership, or opt for a one to three-year membership, both of which can be cancelled at any time.

A screenshot of Magic Stream's online learning platform.

Create a Membership Site

A membership site is a website that offers exclusive content, services, or products to registered members. Users pay a subscription fee to access these resources, which may include educational content, community forums, webinars, premium articles, or specialized tools. 

Membership sites are also designed to create a sense of community which serves as an ongoing value-add to subscribers. Communities are often centered around a specific topic, interest, or industry, making them feel more exclusive and therefore worth investing in. 

Examples of membership sites include educational platforms, professional networks, hobbyist communities, and fitness programs. The most attractive aspect of creating a membership business with a community is the revenue potential. Your membership can generate recurring revenue that increases as your community grows. 

💡How They Do It

Adriene, from “Yoga with Adriene” has her own membership website called Find What Feels Good. She chose to sell online fitness courses on a subscription basis where she shares exclusive yoga videos and classes weekly. 
In fact, her membership platform was considered a “Winner” digital product by prominent YouTubers Collin and Samir.

A screenshot of the Find What Feels Good membership website.

Start a Podcast

A podcast is a digital audio or video program available for download or streaming over the internet. Podcasts are presented as a series of episodes focused on specific topics or themes, such as technology, sports, news, or marketing. 

Audience members can download each episode or stream them via computer or mobile device and listen to it at their convenience. If you’re a podcast creator, there are several ways to get your episodes out into the world. You can use hosting services like Buzzsprout, Podbean, and Spotify to store and distribute their episodes, or YouTube, making it easy for listeners to access content via various podcast apps and platforms. Podcasts can be a huge draw for sponsors looking to put their service or brand in front of your audience.

💡How They Do It

Ali Abdaal is a former doctor turned YouTuber, Podcaster, entrepreneur, and author. His podcast, Deep Dive With Ali Abdaal, involves interviews with creators, and entrepreneurs. He monetizes his shows through sponsorship deals with brands that are aligned with his message, business, and audience.

Ali Abdaal's Deep Dive podcast

Sell Exclusive Videos

Exclusive videos are video content created and made available for a specific audience, typically behind a paywall or as part of a subscription service. These videos are not accessible to the general public and are usually offered as premium content to subscribers, members, or paying customers.

Exclusive videos can include:

  • Webinar recordings: Live events that have been recorded and made available on demand.
  • Tutorial videos: Single videos you can sell alone for a one-time fee.
  • Live streams: Live events that are streamed to an audience.
  • Interviews: Conversations with subject matter experts that are recorded or streamed live. 
  • Behind-the-scenes footage, bloopers, and vlogs: Footage that gives your audience a look at how your business runs behind the scenes.
  • Bonus content/PVOD: Content not shared through your typical channels and is made available for a premium.

💡How They Do It

Your Book of Memories teaches people how to create their own DIY albums and scrapbooks.
Their high-quality instructional videos go over everything you need to create your own album, from material lists to step-by-step instructions 
You can purchase a single class or pay monthly to access all of their classes. 

A screenshot of Your Book of Memories that teaches people how to create DIY memory books.

Start a Paid Newsletter

A paid newsletter is a subscription-based email service where subscribers pay a fee to receive exclusive content. Newsletters offer valuable, in-depth information, insights, or resources people are willing to pay for because of the premium associated with your intellectual property.

For example, a financial analyst might create a paid newsletter offering detailed stock market analyses and investment tips, while a fitness expert might provide customized workout plans and nutritional advice.

💡How They Do It

Lenny’s Newsletter is dedicated to tackling reader questions about product, growth, career growth, and anything else stressing you out at the office. It offers 4 plans, one of which is a free plan.

Lenny's Newsletter subscription tiers

Create Music and Audio Recordings

Music and audio recordings are sound files that have been captured, processed, and stored in a digital format. Once digitized, the audio can be edited, mixed, and distributed using various digital platforms and formats. If you’re an artist, you can create a collection of recordings and sell them online.

  • Instrument samples: Sound clips of instruments. Example: Drum kit samples.
  • Music software plugins: Tools for music production. Example: Reverb plugin.
  • Stock music: Royalty-free music tracks. Example: Background music for videos.
  • Sound effects: Audio effects for various media. Example: Explosion sound effect.
  • Intros and outros: Opening and closing audio for media. Example: Podcast intro music.

💡How They Do It

FaderPro offers electronic music production courses taught by the most successful artists, producers and DJs. 
They teach how to create your own signature sound and get all the secrets to being successful in the business. 
You can choose a course to purchase or sign up for a monthly subscription to access all of their courses and exclusive content.  

A screenshot of FaderPro's platform that teaches electronic music production.

Publish Downloadable Documents, Templates, and Presets

Downloadable documents and digital templates are digital files people can download and use. They typically take different formats like PDF, DOCX, PPTX, or XML and serve as pre-designed frameworks or structures that can be customized according to user-specific needs.

  • Worksheets: Educational practice sheets, such as math worksheets for kids.
  • Plans: Predefined outlines or strategies, like digital planners or business plan templates.
  • Checklists: Lists for task management, such as an event planning checklist.
  • Guides: Instructional documents, like a home DIY guide.
  • Photography Presets: Photography filters with specific styles. For example: Rainy day presets.

💡How They Do It

Star seller, SimplePTT sells over 600 PowerPoint templates on their Etsy store. They include different styles, like pastel tones and minimal look, and sell templates for different purposes, from reports to business templates. 

A screenshot of SimplePTT Etsy store that sells PowerPoint templates.

Create Apps

The mobile app market alone is set to be worth over $260 billion by 2030. They can range from mobile applications used for social media, productivity, gaming, or education, to smartTV entertainment apps, and desktop applications like video editors or graphic design tools. 

As a creator, there are ways for you to get into app market. You could develop your own app, or lease one. What matters most is how you plan to monetize your app. This can be with ads, product sales, affiliate links, or subscriptions. 

💡How They Do It

Abundance Plus is a homesteading community that offers lessons on how to grow your own food. Founder, Justin Rhodes, has released apps that users can download and use to join the community starting at $59.99 per month. Discover how they doubled their membership revenue with apps on Uscreen, here.

Abundance Plus membership platform shown across mobile and TV devices.

Design and Develop Video Games

Gaming isn’t dying out anytime soon. Research shows that over 5.1 trillion hours were spent on mobile games in 2023 alone. Because games span various genres and formats, from action and adventure to simulations and puzzles, there’s an opportunity to cater to diverse interests and age groups.

They can also be accessible through different devices, like smart TVs, PCs, or smartphones. If you’re a game developer, you can create an indie game and offer it for sale online. 

Johan Peitz is an indie game developer and he’s produced several titles that you can purchase from indie game marketplace Itch. Some of his titles include Sunset Solitaire, Orb of Aeternum, and Cosmic Collapse, each selling for $4.95. 

💡How They Do It

Sunset Solitare is an indie game created by Johan Peitz, with four different solitaire games and unlockable difficult levels, sold for $4.95.

Sunset Solitaire indie game

Build Website Themes

A website theme is a pre-designed template or set of templates based on a specific look, feel, and functionality of a website. It includes various elements such as layout, color schemes, fonts, and styles that form a cohesive design framework for a website without needing to build it from scratch. 

If you’re a website designer and developer, you could produce themes for a specific platform, like WordPress, Shopify, or other content management systems (CMS). 

💡How They Do It

ThemeFusion is an independent WordPress theme developer that sells themes on Theme Forest. One of their most successful themes, Avada, has over 900k sales and retails for $69.

Avada website builder by ThemeFusion

Develop Browser Plugins

A browser plugin, also known as a browser extension or add-on, is a small software application that adds specific features or functionalities to a web browser. Plugins often enhance the browsing experience by providing additional tools, customization options, or integrations with other services directly within the browser environment. 

Examples include ad blockers, password managers, productivity tools, and social media extensions. 

💡How They Do It

Tool4Seller created a browser plugin that helps Amazon eCommerce entrepreneurs conduct fast and reliable research online.

Create Code 

If you’re a programmer, you can sell code you’ve produced. Code exists in various forms, from high-level languages like Python and JavaScript to lower-level languages like C and assembly code. 

Because each type of code serves a specific purpose, whether it’s for creating interactive user interfaces, processing data, implementing algorithms, or integrating with external systems, chances are good that other coders are searching for a shortcut to building their programs.

💡How They Do It

Codester is a marketplace for all types of code in various programming languages. You can find just what you need to complete a project and make your purchase in under a minute. Alternatively, you can create your own website and sell your code there.

Codester code marketplace

Offer Design Wallpapers

Wallpapers are digital images or designs specifically created for use as backgrounds on electronic devices such as computers, laptops, tablets, and smartphones. Digital wallpapers can also be static images or dynamic designs and can be sold individually or as bundles.

💡How They Do It

MNGOcreatives produces wallpapers, backgrounds, and overlays which they sell on Etsy. This bundle includes 10 wallpaper designs with various aspect ratios.

Design Elements

Design elements are digital components that help enhance the visual and functional nature of a product’s interface and user experience. Fonts, icons, and stock photos are three very popular types of design elements, and if you can produce them, you can sell them. 

💡How They Do It

Myicons is an independent icon creator that sells minimalist icons on Creative Market. Myicon typically creates large icon bundles, like this one with over 14k icons retailing for $299.

Myicons bundle on Creative Market

Choose a Digital Product That Suits

And there you go! You’ve just explored digital product ideas you can use to build an online business. If you’re new to creating digital products, you may be tempted to try more than one idea for size but pace yourself. Instead, pick the easiest option and get your feet wet.

If you’re considering selling digital products, we also encourage you to consider Uscreen to help monetize your digital content from online courses to membership sites.

As a video membership platform, we offer many tools to help you make money with your video content, online community, and live streams.

It’s simple with Uscreen.

Build, launch and manage your membership, all in one place.

Digital Product FAQs

How expensive is it to create a digital product?

Digital products can cost anything from $0+. The cost depends on how much you know about your topic, and the resources and skills you have access to. For example, if you decide to create your own eBook, including research, design, and promotion, your time is all it will cost you. Hiring a team of people will require money.

Can anyone create a digital product?

Yes, anyone can create a digital product. All you need is a little creativity and a process, like this one, to follow.

How can I promote my Digital Product?

There are various ways to promote your digital product, however, they all fall into two categories. The categories include paid advertising or free advertising. Some options you can use include social media platforms, search engine marketing, content marketing and SEO.

What is the best-selling Digital Product?

There isn’t any conclusive data to determine what the best-selling digital product is today, however, there are clues that point to online courses potentially being the best-selling product. 

For context, the e-learning market is set to be worth $250 billion by 2030, and alongside this growth, the expansion of the e-learning platform market is set to be worth $75.52 billion by 2029. 

What’s the most profitable digital product?

It’s hard to determine the most profitable digital product as there are several factors to be considered. You will need to know how much was spent to create any of the digital products in this guide to determine the profit margins and breakeven points. 

This becomes more challenging when factoring in unique price points across different product types. For example, an eBook could be outsourced to a team of writers for a fee. It could be sold for $39 a piece, and only breakeven after the 100th sale. Selling 300 copies would make this product profitable. 

However, the same eBook could be created by an individual, requiring hours of research and writing. It could be sold for $29 a piece and considered profitable from the first sale because there were no upfront costs.