Video Monetization

How to Make Money with Facebook Live Streams: 5 Proven Ways

By Irene Chan
8 Min Read

Learn More about Live Streaming

Facebook Live Monetization

You’ve built an engaged community who tunes in to your Facebook Live like clockwork

Now, you may want to take your streams to the next level and start cashing in on those views, likes, and hearts. 

And we’re here to show you exactly how to do that.  

In this guide, we’ll walk you through the 5 ways you can make money with Facebook Live: 

  1. Paid Online Events 
  2. Facebook Stars
  3. In-stream Ads 
  4. Meta Brand Collaborations Manager 
  5. Subscriptions 

Plus, two bonus tips. You learn how to make even more money without worrying about creating any products or managing inventory, and how you can leverage live streaming by owning your own platform!

Let’s get right into it! 

Get To Know Facebook’s Monetization Rules 

Before you get started with your live broadcast, it’s important to check your eligibility for Facebook Monetization. 

You’ll only unlock the monetization options listed if you have a business page and meet the basic monetization rules on Facebook. Make sure your Facebook Page, Group, or profiles meet the following:

  • Community Standards: this means your posts are considered safe (free from graphic violence, nudity, and hate speech). 
  • Partner Monetization Policies: you’re living in an eligible country and can receive payments. This policy applies at the page level, which means that your page will be judged as a whole. 
  • Content Monetization Policies: these policies apply at the content level. These are high-level rules that ensure all your content on the page, including Facebook Live streams, are free from sexually explicit content and profanity. 


Facebook changes its rules constantly without notifying creators. So, you need to periodically check the most updated guidelines. 

To do that, head to Creator Studio and click the Monetization tab on the left. 

This page lets you know if you have any violations and which monetization features have been unlocked from your business page. If a feature is available, you can activate it and set it up.

Heads up, our “Earn MORE From Live Streaming” video is another great resource for ideas. Give it a watch and be sure to check out 3:38 for a smart and lucrative way to make more from your videos.

Now, let’s talk about money…

1. Make Money With Paid Online Events 

As long as your page meets the Community Standards and you’re in a country where this feature is available, you’re going to be eligible to use Paid Online Events

When this feature is turned on, you can charge a fee for creating a Facebook Event page where you can host your live stream.

Paid Online Events are great for:

  • Hosting live trainings.
  • Creating an online networking event with other influencers.
  • Collaborating with other creators for fundraising.
  • Engaging with your most loyal followers who want exclusive content.

Events Are About Exchanging Value

The beauty of the internet and social media is that there are tons of niches filled with fans. You can capitalize on this by tapping into what you do and turning it into a value exchange. This could even be a live online cooking class for foodies wanting to learn how to prepare a special dish.

An image shows how Uscreen users can live chat with their community members.

2. Reach For The Stars With Facebook Stars

With Facebook Stars, viewers can purchase and send stars along with their comments in a live stream. 

When fans buy Stars, their comments get highlighted in the stream’s comment section where they can outwardly show their support to you and the rest of the community.

Your audience can send as few as 100 stars ($1.40) or as many as 6,400 stars ($99.99). Facebook pays 1 cent for every star you receive. 

Jay Mewes Facebook Stars

This is basically Facebook’s version of Twitch Bits and YouTube’s Super Chat. 

Facebook Stars is true to its name because this is an invite-only feature and is reserved for Facebook’s most prominent “stars.” Stars range from famous bloggers to lifestyle influencers to gaming streamers

If you believe you’re a rising star, you can let Facebook know that you’re interested in having this feature. Here’s how: 

  1. Go to Creator Studio. 
  2. Click on Monetization. 
  3. Choose Tools and then Stars. 
  4. Click on the “I’m interested” button.

Once you express interest, you have to wait for Facebook to reach out to you and give you access (if Facebook deems you worthy). 

Engage Viewers for Maximum Impact

Live video is exciting for your audience if they feel like a part of the experience. Be sure to send shoutouts, ask questions, reply to comments, and give answers to your fans. Your engagement will create a sense of intimacy and a stronger bond with your audience.

While you’re waiting for your Facebook Stars to get aligned, you can earn some income with our next monetization option. 

3. How To Earn From In-Stream Ads

In-stream ads are short video or banner ads that are shown before, during, or after your live stream. 

In-Stream Ads are excellent for streams that are ad-friendly, like:

  • Sports
  • Music 
  • Gaming 
  • Lifestyle (e.g. travel, food, etc.) 

That’s because these types of live video content usually appeal to all audiences on social media, which is why they are considered ad-friendly. 

Once you’re eligible, you can keep doing your regular live-streaming schedule without adding any extra effort. You only need to put in-stream ads by default. 

There are 4 types of in-stream ads: 

  • Pre-roll ads: 5 to 15-second video ads played before your stream starts. 
  • Mid-roll ads: 5 to 15-second video ads played during your stream keep going in a small floating window. 
  • Image ads: banner ads that appear at any time during the broadcast under your live stream.
  • Post-roll: appear after your video ends

Here’s what that looks like:

Image showing the 4 types of Facebook in-stream ad tyoes,

To be eligible, you need to meet Facebook’s Live videos requirements:

  • you’ll need to have a total of 60,000 minutes from live videos in the last 60 days
  • you must have 3 out of the 5 active videos need to be previously live videos

Money from in-stream ads can act as great additional income from your live streams. 

Like most ad revenue models, Facebook pays using the CPM (cost per 1000 impressions) method. It’s similar to how you get paid with the ads from your YouTube channel.

Your CPM depends on many factors, including your location, the type of live videos, and when it was published.

Speaking of which…

4. Boost Stream Revenue with Brand Sponsorships

Partnerships with brands are among the most popular ways for content creators to make money online, even before live streaming became a thing. 

If your content is considered safe and great for general audiences like food, travel, and education then brand partnerships can be a good way for you to make more money from your live streams

Facebook released Meta Brands Collab Manager, which is a “free marketplace to help brands and creators learn more about and connect with each other.” 

As a creator, you can: 

  • Browse and respond to project briefs from brands you support. 
  • Submit your portfolio, media kit, and insights from past partnerships.
  • Manage everything in one place, from finding new deals and managing existing partnerships to getting customized insights.

You can agree with a brand partner on how you want to promote their product, including mentioning it in your live streams. These posts show up in the newsfeed with the label “Paid Partnership.”  Facebook users can click on About this Partnership to learn more about the brand.

Brand Sponsorship Example

To qualify for brand collaborations, you’ll need at least 1000 followers and at least one of the following…

  • 15,000 post engagements 
  • 180,000 minutes of video views 
  • 30,000 1-minute views for 3-minute videos

….in the last 60 days. 

If you meet those requirements, you can set your starting price per project or content. Brands and advertisers will see this when they view your portfolio. 

Put in the Effort

For partnerships to be really lucrative you need to have a big audience and always be networking to get those deals. And that’s not as difficult as it sounds.

Networking is simply a way of meeting people with similar interests. Brands aren’t faceless organizations, they are represented by marketing and brand managers looking for creators like you.

Get to know them and stay in touch. Your next big deal could come from a connection that believes you’re the perfect fit for their project.

5. Get Recurring Revenue with Facebook’s Subscriptions

The subscription-based model is the holy grail of making money with Facebook Live because it provides creators with a recurring income. Previously called fan subscriptions, Meta has renamed it to Subscriptions

Facebook Subscriptions charges your fans a monthly recurring fee to access exclusive content. Qualified creators can have the “Subscribe” button on their page. They are great for creators who have:

  • A large, active, and engaged following. 
  • Eager fans who want to have more special access. 
  • Exclusive live streams that they can add as value for subscribed followers. 

You can customize what your subscribers get, such as exclusive live streams, special badges, and discounts to your other paid offerings. 

Facebook Subscriptions

To be eligible for Subscriptions, your Page must have 10,000 followers or 250+ Return Viewers and one of the following…

  • 50,000 Post Engagements
  • 180,000 Watch Minutes

…in the last 60 days. 

Once you meet all the requirements, you’ll be able to set up the monthly subscription fee. 

Income from Subscriptions varies greatly and depends on the niche you’re in. Gamers need to qualify for the Level Up program first and have a Gaming Video Creator Page that meets the Level Up criteria. 

Once they’re eligible, on average, full-time gaming streamers on Facebook can earn $2750- $5500 per month. 

Exclusivity is King

Subscriptions work because the value exchange is weighted in the favor of your subscribers. It has to appear that way for people to want to give you their money regularly.

To be seen as an attractive option to subscribers offer the very best you can. This can include giveaways, tutorials, downloadable content, Q&As, and more to set yourself apart from the rest.

Bonus: Make Money With Affiliate Products

You can also earn money without running ads. Affiliate marketing allows any creator to turn their videos and Facebook business page into a powerful additional revenue stream by recommending products and services from other companies.

There’s a good chance you’ve seen your favorite influencers mention a new product. You’ve likely also heard them say that there’s a link in the description to get it. That’s affiliate marketing and it’s really easy to do.

Head over to Google and search for “affiliate program+[insert your niche here]” and hit enter. A search for supplement affiliate programs shows an article with 14 of the best programs, and just below, another article includes 49.

Google Search for affiliate marketing opportunities

While there are plenty of monetization options for content creators with Facebook Live, the requirements are pretty high. The good news is, we have a solution for you…

Have More Control with Your Own Standalone Membership Site 

As a creator, you want the money you make from your content to be more stable and within your control. That’s why combining Facebook Live with a membership site is the best monetization model.

This is where we come in. 

Uscreen is an all-in-one video monetization tool that lets you build a membership site around live-streamed video content you create.

We give you the same monetization options that Meta provides, like:

  1. Subscriptions: you can charge a recurring fee (i.e monthly, quarterly, or yearly) for viewers to access your videos.
  2. Paid Online Events: you can host live events as part of the subscription or charge an additional one-time fee.

But the main difference is that you own your streaming platform. This means you keep 100% of the profits, forever! 

And the beauty of owning a membership site is that you build a community of loyal, return customers that turn what could be a tumultuous earning experience into a stable, recurring income and lifestyle.

Creators that use Uscreen can also launch their apps, putting more of their work at the fingertips of their fans.

Since the start of the pandemic, live streams on our platform have grown by a whopping 1,468%! 

Better still, we’ve helped over 25,000 creators make a living off their content and go on to earn an average of more than $12000 a month!  

You can learn more about subscription memberships work and see some great examples from successful creators, across 4 different niches, on the Uscreen platform. 

Making Money with Facebook LiveWrapping It Up

To recap, here are 5 ways to make money with Facebook Live: 

  1. Host paid online events. 
  2. Get donations from Facebook Stars. 
  3. Play in-stream ads. 
  4. Partner with brands. 
  5. Switch on Subscriptions. 

Remember that each monetization feature has unique requirements. Check Creator Studio to see which ones you’ve qualified for.

On top of that, you can make use of your Facebook following and take charge of the money you make by launching your own streaming platform with Uscreen.

That way you can earn a reliable income and own your audience! 

It’s simple with Uscreen.

Build, launch and manage your membership, all in one place.