OTT Video Streaming Apps
OTT apps are the future of television and online streaming services. It’s a multi-billion dollar industry that is creating a large movement in how people consume their content. If you’re entering the online streaming service in any way, OTT TV and mobile apps will definitely play a part in your business.
Launching an OTT video streaming app for TV and mobile devices is one of the solid and sure ways to grow your video website audience. In this unit, we’ll talk about what these apps are, how they can grow your business, how to launch them and which ones are best to launch.
These days everything is on-demand–people expect to have access to content whenever they want, and laptop screens aren’t always the ideal place to watch that content. They want to be able to kick back and watch their Netflix on their flatscreen TVs while they cuddle comfortably with their SO or pet. They want to be able to do their video-lead workout in their backyard while they follow their online instructor on their tablet. It’s just the way the world is.
In fact, 50% of US homes connected to Wifi use these OTT video apps for about 100 minutes per day on either mobile devices or TV, which is causing experts to predict this usage rate will result in a $120 billion industry by 2022. And, that looks like it’s on pace to be achieved.
In fact, Netflix has made people used to complete accessibility through mobile and TV apps, and thanks to that we can see weekly OTT app usage is growing 2-3 hours per year.
The 3 key factors that make OTT video apps so appealing to viewers are:
Because of these three main factors and the already-shifting patterns in viewership behavior, OTT platforms will go from a nice-to-have to a need to have over the next few years. Your customers will expect your content to be available on all platforms at all times.
What all of this means is that …
We took a closer look at our current customers and analyzed their video businesses and how OTT video apps play a role in their successes. Here are a few stats that can help you wrap your head around what the impact a video app can have on your video business:
How to Build an OTT AppGo to Part 2