How Fittest Core drives 6-figure revenue after migrating from Vimeo OTT to Uscreen

Macy founded Fittest Core eight years ago. Being an AFAA and AFPA-certified personal trainer and a mother herself,  Macy deeply understands how pre and postnatal care isn’t just about physical strength but also mental and emotional well-being. 

"We're all about real bodies, real moms, and real progress. Fittest Core means being fit internally, not just having the best abs. It's about being your healthiest self from the inside out. "

- Macy Pruett, Founder of Fittest Core

During the 2020 pandemic, Macy and her husband (Chase) realized she had to move her in-person fitness class online to help her community. What started as a small Facebook group offering at-home workouts quickly grew into a comprehensive membership platform focused on pregnancy and postpartum fitness. The Facebook group provided a sense of community and support, laying the foundation for what would eventually become the Fittest Core membership platform. 

As their business expanded, the duo initially chose Vimeo OTT to host their content. However, they soon realized they needed a more robust platform to support their growing community and business needs. This led them to migrate to Uscreen, a decision that proved to be transformative for Fittest Core.

With Uscreen, Fittest Core has driven 15% growth in monthly revenue over the last 3 months, with 58% of their subscribers engaging with content or the community monthly. The membership enjoys a 2-month retention rate of 70% on monthly subscriptions and a 70% trial conversion rate.

When we spoke with Macy and Chase about how different their membership feels since migrating to Uscreen, Macy shared, "Switching to Uscreen was a game-changer for us. With our previous platform, growth felt stagnant.”

Before making the switch to Uscreen, Macy and Chase had launched Fittest Core on Vimeo OTT. The bigger their membership grew, the bigger a bottleneck Vimeo OTT became for them as owners and their members’ experience. 

“With Vimeo, the biggest catalyst for us was financial. It was very expensive, and as an online business, we had various levels of overhead, but this was the biggest one at the time. Not knowing what other products looked like in the market prompted us to explore other options. There was no investment into our success [from Vimeo], although they were reaping the rewards from our success at the same time. And that just always rubbed us the wrong way. So when our contract was getting close to expiring, it was pretty easy to want to look in some different directions.”

- Chase Pruett, Co-owner of Fittest Core 

The financial burden of maintaining a high-quality video library on Vimeo strained the budget, making it difficult to allocate resources elsewhere. 

Another big issue was Vimeo’s lack of support for member communication. “There was no way, with Vimeo, for there to be a community and for customers to engage—not only with me but with each other.” Not having control over how they connected with their members or how members interacted among themselves was severely impacting their community.

Vimeo OTT also lacked features tailored for managing a large content library. With over 600 videos, the platform's poor navigation and lack of content organization tools significantly affected the user experience. 

“My workouts were just a free-for-all. You opened the app and took a stab at one of the workouts, and if it worked for you, great, but there was no real guidance.”

- Macy Pruett, Founder of Fittest Core

Macy also shared how the Vimeo app was extremely limiting. "I never used my own app when we were with Vimeo because there was nothing for me to do on it." This made her feel disconnected from her members. 

Because of a lack of dedicated features for membership businesses, along with a lack of technical support from Vimeo, Macy and Chase were constantly fidgeting with the backend of their business and member experience overall. 

Eventually, it was time to move on. Macy and Chase started exploring other membership site platforms and discovered Uscreen. 

Chase recounts the moment of decision to migrate to Uscreen, "When our contract with Vimeo was close to expiring, we took a meeting with Uscreen, and it was clear this was a better fit for our business". They migrated Fittest Core to Uscreen at the end of 2023. 

“The changes in customer feedback and behavior since migrating to Uscreen have been night and day. Customers can now interact directly with me and other members, which is an awesome change. It's also much easier for them to navigate the platform. When they open the app, they know exactly where to go and aren't confused about how to start or what works for them.” 

- Macy Pruett, Founder of Fittest Core

Macy immediately fell in love with features like the community tab, membership tools, and content scheduling. They are designed specifically for membership business owners, giving them complete control over how they want to build and maintain their membership. 

There’s been a massive change in how Fittest Core runs on both the front end and back end after migrating to Uscreen. Using tools to communicate with their members one-on-one and giving them the undivided attention they wanted, felt like a moment of relief. 

Macy shares that before Uscreen, the only way to communicate with their members was by email or Instagram messages, which they couldn’t keep up with. Now, they’re actively building a highly engaged community of moms all around the world. Things have gotten easier not only for Macy and Chase but for their members too. 

Macy excitedly shared the improvements since switching to Uscreen: “Our members have loved it—it's much more user-friendly." Macy appreciates that Uscreen allows her to create, organize, and deliver her content to her members. 

"Since migrating to Uscreen, day-to-day operations have become much easier. As the business owner and the face of the company, it's now simpler for me to engage with members directly. Whether they have questions about their form, need modifications, or are pregnant and unsure if an exercise is safe, it's easy for them to contact me.”

- Macy Pruett, Founder of Fittest Core 

Another big improvement Macy noticed was the difference between Vimeo's app and Uscreen's app. She barely used to use her Vimeo app because there wasn’t anything to do once she had uploaded content there — the features were limiting. 

But since switching to Uscreen, Macy has used the app all the time. "With Uscreen, I love using the app. It's easy to navigate, and I always see new notifications and interactions from members. I check the community several times a day and personally answer questions, making sure I'm not missing anything my members need." This change has helped her connect more with her community and made the app better for everyone.

While Macy has been at the forefront for her members and making sure they get the value and “change” they desire, Chase has always been focused on business operations and strategic growth of the company to make sure their business grows consistently. He told us that their previous experience with Vimeo being a major cost overhead was impacting their daily operations and presumably their members too.

“We won't ever really know the true effect of it, but I do think that there probably would've been some better member retention, had we been able to create more of the community feature that Uscreen offers us”, Chase said. 

With Uscreen, things changed. Chase tells us they now have a lot more systemization, reducing the manual work and improving overall workflow. 

"Using Uscreen on the backend has really improved how I control my processes. I can easily track and nurture leads, and the marketing features help convert them into members. The data is cleaner and easier to digest, which helps me quickly see what's working and what isn't. Overall, it's a more functional and user-friendly experience for me.”

- Chase Pruett, Co-owner of Fittest Core

Migrating your membership business to another platform is no easy feat, more so if you have a large content library of 600+ videos. At Uscreen, we get it and that’s why our migration specialists take care of that for you, so you focus on what matters most.

“Migrations can be daunting, and especially for us, we already had over 600 videos. One of the first things Uscreen helped me with was sitting down and discussing, "Here's how memberships with large content catalogs categorize their content, why it works for them, and how you could do it too." So, before the migration even started, we had everything categorized, and I knew exactly what I wanted it to look like. Fast forward to post-migration, it's now self-explanatory for users. There's no confusion about what to do.” 

- Macy Pruett, Founder of Fittest Core 

The membership model with Uscreen has also allowed the duo to achieve predictable financial planning and stability, which was crucial for the family-run business. Chase shared, "It allows us to have some ability to predict the income that we're going to have month over month." Rather than riding the rollercoaster of one-time sales and what that can look like, it's given them a peace of mind that allows them to take some risks at times, and ultimately feel a little bit more secure in owning a small business.

Community and Engagement Tools

Macy and Chase are particularly fond of the community features that Uscreen offers. Macy states, "The community. They're able to ask a question and I can get to it within the day... It's been much more user-friendly."

Membership Tools

Uscreen's marketing automation tools such as email functionalities, upsell, and abandoned cart features have been crucial for their business. Chase appreciates the automation and integration, "Having that seamlessly integrated within Uscreen has helped tremendously... and they're all automated and very easy to use."

Calendar and Challenges Features

The calendar feature that allows scheduling workouts and the challenges feature that engages the community monthly have been standout aspects of Fittest Core. Macy explains, "And the challenges, that feature is huge too... It feels like everybody is doing them."

These favorite features have significantly contributed to the operational efficiency and community-building efforts at Fittest Core, enhancing both customer experience and backend management.