The Launch Window Most Creators Miss

Every year, we watch thousands of creators wait until January to launch thinking it’s the best time to launch. But by then, the most profitable months are behind them.

The $100M Holiday Rush Most Creators Miss

Holiday spending isn't just for retail. Last year alone, creators on Uscreen earned over $100M during the holiday season.

Our data shows that from November to early January, Membership audiences spend more, subscribe more, and stick around longer.

And those who launched in time to catch the holiday rush make 3-4x more revenue in the first 6 months than those who didn’t.

See for yourself…

Earlier we told you that holiday spending isn't just for retail. The reality is that it's actually much stronger for membership businesses.

In retail, a holiday spending spike is just that — a spike. In memberships, every subscriber you gain in December compounds into months of recurring revenue and retention.

That's the compounding effect of membership. And it's the reason why creators who launch during the holiday and New Year season make 3-4x more revenue in their first 6 months than those who launch at any other time.

It’s also why they build momentum that lasts them into the year, making them up to 20% more likely to still be growing half a year later.

Take advantage of the boost. You'll be grateful you did. 

Start in September or October, go live by November, and you'll be positioned to capture both the holiday rush and the New Year retention wave.

Every December, audiences change their habits. Work slows down, routines loosen, and people spend more time on the screens that keep them entertained. Families gather around the TV. Travelers scroll endlessly on their phones. 

And in between the shopping and the celebrations, people have the time and motivation to try something new.

On mobile and TV apps, your membership becomes part of their downtime — and your membership becomes the tool they use to power their ‘new year, new me’ goals. Holiday breaks turn into binge sessions, and living-room screens become discovery engines for your brand. Push notifications bring people back at a time when distraction is everywhere — reminding them that new content, events, or offers are waiting. And when those new subscribers join a community, with streaks, challenges, and badges, they don't just sign up — they stick around. 

The engagement carries through January and into the months ahead.

What powers all of this is the unique psychology of the season:

• Holiday downtime means more hours to watch and engage.
• Gift-driven spending makes memberships the perfect “experience” purchase.
• The fresh start effect in January pushes audiences to commit to goals — especially in fitness, education, and lifestyle.

Put it all together, and the outcome is clear: creators who are visible on phones, TVs, and inside communities during the holidays don't just win more signups. They build a foundation for months of recurring revenue. 

What looks like a seasonal rush from the outside is, for memberships, the start of lasting growth — from the holiday rush into the New Year and beyond.