Wistia is growing quickly and gaining traction as a business hosting video provider. We took a good look at Wistia and its offerings and how it compares to Uscreen and we are excited to show you the results.
At a high level Wistia is a simple solution allowing you to host your videos. This means, you can upload your videos in MP4 preferably or MOV and then take the embeddable player which they offer you and place that player on any part of your website, and on top of that they have some very useful analytics which can come in handy. Other than these functionalities which are fairly basic, Wistia doesn’t offer you anything else. Its simplicity of video hosting counts for its success.
Lets take a quick look at some of its highlighted features.
Highlighted Features of Wistia video hosting:
- Simple & Basic Interface
- Embeddable Player
- Analytics for visitor tracking
- Video Hosting at an affordable price
- Custom Mobile apps
- Extended functionality, such as secure streaming
- No Paywall or storefront for Payments
- Subscription or Membership Capabilities
- Downloads & Offline Viewing Functionality
Uscreen first launched in 2013, and is the new video streaming brand under its parent company WebNet Hosting. Uscreen provides an end-to-end solution for streaming videos that is comprehensive and easy-to-use.
Highlighted Features of Uscreen:
- Custom Mobile apps for your business
- HTTPS Support – Streaming Security
- Stream or Download Capability
- Chapter Menu Setup
- Optional Storefront to take payments & process credit cards
- Membership & Subscription Setup
- Fully branded experience for end users
- Easy Uploading & Automatic Encoding
- Copyright Video Protection
- Video Marketing & Promotion
- Workflow & Video Management
- Integration with WordPress
- Integration with Shopify
- Keep your customers
|Stream & Download||Stream Only||Yes|
|iOS Support||Viewing, No Apps||Yes|
|Android Support||Viewing, No Apps||Yes|
|See your Competitors||No||No|
|Integration with Shopify||No||Yes|
|Integration with WordPress||No||Yes|
|Direct Access to Customers||No||Yes|
One of the standout features of Uscreen is the mobile app experience. With Uscreen, end users receive a clean and easy-to-use app used to stream and download video that can be found in both the Apple and Android market places. This app is perfect for training videos because it offers a complete chapter menu setup. Users can securely stream and download the content to there devices for online and offline viewing. The app enables the user to easily re-launch the app without having to log in each time as well as quickly launch their videos within the app. Uscreen also offers an optional fully-branded app choice for your company. This means it would be designed with only your company’s info present, but Uscreen developers would still manage it. This is a big plus for companies looking for a full-branding experience.
Another key Uscreen feature is it can be used to setup chapters within a particular video just like a DVD. No other vendor at the time this article has been written provides such capability. The chapter menu is shown exactly the same whether the user is on a browser or mobile app, so they get the same experience.
You have the ability to use the optional storefront provided to you to accept payments, setup a membership website or subscription package for all your videos. The optional storefront option makes it possible for customers to do credit card purchases and view your videos directly on the same page.
One thing most vendors lack is copyright protection. Videos can be streamed, but they cannot be securely downloaded. Using secure tokens and secure streaming, all streams are secure and protected during delivery to the user’s device so stealing the stream is not possible.
One of the most beautiful experiences with Uscreen is the direct integration with Shopify & WordPress. The Uscreen platform is integrated directly into WordPress/Shopify and the user never leaves your website. The complete experience, including payment, is on the company’s website and Uscreen is never mentioned.
Probably one of the most important features for any business selling streaming video, and perhaps the most overlooked, is customer retention. Companies using Vimeo Pro, iTunes, or Amazon Instant Video, often don’t realize until it’s too late that they know nothing about their customers. You send your customers to purchase through these platforms and don’t even know their name, email, or any other consumer information. This means you can NEVER re-target or re-market to the people who are most interested in your product! You just simply receive your commission check and that’s it.
In this digital age, being able to contact your current customers is key to ensuring their satisfaction, offering them any promotions, and being able to tell them about new videos. The numbers prove how important this is. For example, a one-to-two percent conversion rate is standard for email marketing efforts. So, if you collected 10,000 email addresses over time, that’s 200 customers! Those are big numbers, which is why you should be able to keep your customers and use a service that enables you to have access to them.
Interested in knowing more about Uscreen? Check out this four-minute video about Uscreen and how it works:
Knowing your options will help you make an informed decision about the best video platform for your company. Feel free to contact us or to hit us up in the comments with any questions about Uscreen or it’s competitors.