The attention economy is fierce. In today’s competitive online landscape, distraction is the silent killer of memberships. Over 90% of marketers plan to make even more videos in 2026 than they did in 2025. If your members are watching someone else’s videos, they’re one step closer to hitting ‘unsubscribe.’
So how do you cut through the noise and keep your members continuously engaged? With a video nurture strategy.
In this article, we’re sharing the five most critical marketing videos you need to guide prospects from ‘just looking’ to long-term members. And don’t worry, you won’t need to start from scratch.
We’ll show you how to use tools like Animoto’s online video maker to quickly and easily scale up your video content without losing your unique perspective. Then, simply upload it to your Uscreen library to start converting.
TLDR: To avoid membership churn, every community or online course should have these five kinds of videos:
- Membership explainer
- Customer testimonial
- “Get to know me”
- Promo
- Behind-the-scenes
5 Marketing Videos Your Membership Needs
In a world of infinite free content, a simple promo isn’t enough to justify the price tag of a membership. To successfully monetize your expertise, you need to transition from simply making content to building a strategic video ecosystem.
This guide breaks down the essential video types required to capture attention at the top of your funnel and create a frictionless path that turns casual viewers into committed, paying subscribers.
For each video type, we’ve provided an example made with Animoto’s AI video maker. With these guidelines, your media, and AI, you can create any video in this list in minutes, not days.
Let’s get started!
1. The Membership Explainer Video (Top-of-Funnel)
We’re starting off at the very top of the marketing funnel with a fan-favorite and absolute must-have video: an explainer. This is your virtual handshake and pitch that answers the most important question: “What is this, and why should I care?”
Why You Need It:
When viewers can simply scroll past, clarity is key. While written copy can describe features, a video captures the actual tangible value of your community. Explainer videos allow you to demonstrate how your platform solves your viewers’ specific pain points and exactly what they’ll get once they join.
The Essential Components:
Here’s what your explainer video should include:
- An introduction to your brand
- What pain point will be solved
- What the subscriber gets (the core content library)
- A clear Call-to-Action (CTA) to subscribe
Where to Use It:
Your explainer video should exist both inside and outside of Uscreen. Upload it to:
- Your website
- YouTube channel
- Social feed
- Uscreen site
2. The Customer Testimonial/Social Proof Video
Don’t just tell prospects your community is valuable; let your members prove it for you. Recent data shows that 67.8% of consumers look for real people to validate a brand’s authenticity.
So, to move your audience further down the funnel and closer to that subscribe button, consider sharing a testimonial from your members!
Why You Need It:
People trust other people. Investing your time, hopes, and money in a subscription-based membership requires a lot of confidence. Hearing success stories from real members is the fastest way for your audience to overcome skepticism.
The Essential Components:
Let your members do all the selling for you! Your testimonial video should include:
- Short, authentic clips from members
- Brief written testimonials and reviews
- Screenshots and recordings from social media posts or review sites
Where to Use It:
Social proof videos can be added to:
- Sales pages
- Email campaigns
- Organic social media
- Paid social ads
- Your Uscreen site
3. The “Get to Know Me” Video
In a member-driven business, your expertise is the primary asset. Since you are the face of your brand, humanizing your operation is foundational to building trust. A ‘Get to Know Me’ video bridges the gap between a faceless service and a trusted mentor, giving your audience the confidence they need to invest in your vision.
Why You Need It:
Your members aren’t just joining for the tutorials; they are following a philosophy led by someone who has been in their shoes. A “Get to Know Me” video allows you to share your mission and origin story to form a much deeper connection with your audience.
The Essential Components:
Create a casual, sincere video where you share:
- Your story and passion (why you created this membership).
- Your philosophy or teaching method.
- A brief, personal “hello” to establish rapport.
Where to Use It:
Your “About me” video can be a powerful marketing and retention tool. Share it on:
- Your homepage
- YouTube channel trailers
- Social media pinned posts
- Your Uscreen landing pages
4. The Promo Video
When it’s time to drive immediate action, whether for a launch, a seasonal sale, or a free trial, nothing beats a high-conversion promo. By leaning into a classic ‘problem-solution’ framework, you can cut through the noise and show prospects exactly how your membership eliminates their biggest hurdles.
Why You Need It:
Promos move prospects from “maybe later” to “right now.” This format is perfect for driving urgency during launches or trials, because it shows the “after” picture rather than just a list of features.
The Essential Components:
A high-converting membership promo follows a proven structure:
- A hook that stops the scroll
- A streamlined problem-solution framework, with your membership at the core
- An irresistible offer like a 7-day free trial, a launch discount, or a limited-time bonus
- A strong, singular Call to Action (CTA)
Where to Use It:
Limit where you share this video to really hone in on your desired audience:
- Time-sensitive social media campaigns
- Dedicated email blasts
- A temporary banner on your website
5. The Behind-the-Scenes Video
Behind-the-scenes videos are one of the most popular videos today for good reason. Now that consumers are wary of inauthentic, AI videos, 43.4% say the most important quality in a brand video is that it feels personal. Sometimes sharing raw, unpolished videos can be even more trustworthy and complementary to your brand.
Why You Need It:
Your subscribers aren’t just looking for information; they’re looking for a connection. If every video is perfectly manicured and blemish-free, your brand can start to feel more like a faceless corporation than a personal mentor. Sharing the unpolished moments makes you approachable, reminding your audience that there’s a real person behind the expertise they admire.
The Essential Components:
Show a glimpse of your process, your team, your workspace, or your mission, including:
- Raw or unpolished shot of you or your team
- The “making of” your content
- A glimpse of the “backstage” interactions
- A sneak peek of something currently “in production”
Where to Use It:
Everyone loves a BTS video! Share it on:
- Instagram Stories
- Reels & TikTok
- The YouTube Community tab
- Welcome emails for new subscribers
- Exclusive content for high-tier subscribers
Bonus: The Membership Welcome & Orientation Video
No membership strategy is complete without the most critical retention tool in your arsenal: the orientation video. If a new subscriber feels lost, overwhelmed, or confused during that window, they immediately begin to experience “Buyer’s Remorse,” which is the #1 leading indicator of early churn.
Why You Need It:
To provide a warm welcome and prevent the “where do I start?” paralysis. This video is crucial for the first 24 hours of membership.
The Essential Components:
Give new members a warm welcome with:
- Welcome message to thank members personally
- A tour of the Uscreen platform
- An explanation of the best way to consume the content
Where to Use It:
This video should be the very first thing a user sees. Place it in a dedicated “Start Here: Orientation” module at the top of your library.
How to Make These Videos Fast With Animoto
We all want more videos. The key to scaling is finding a fast, flexible, and intuitive video maker so you can spend less time creating and more time connecting with your members.
Animoto fits the bill. It uses your unique photos and videos as the basis, so you never venture into the uncanny valley or risk losing your members to inauthentic content.
We’ll show you how to make the five videos shared above, along with any other video you can imagine, using Animoto’s AI video maker. Let’s jump in!
Step 1: Sign up for a free account
First, sign up for a free Animoto account and click on the “Create a video” button. You’ll see a couple of different ways to get started:
- Create with AI: Use your media as the starting point and let AI handle the heavy lifting.
- Generate from a URL: Use AI to turn a URL–your about page, product listing, blog, and more–into a video.
- Choose a template: Use an expert-made template for your unique video type.
These are all seamless, quick routes to making a professional video. No matter which you choose, you’ll be able to add your media, apply your brand elements, and publish a video fast.
For this example, we’ll use a template to create a “Get to know me” video.
Step 2: Choose a template
Templates are a great starting point for virtually any kind of video. Instead of starting from scratch, templates provide you with dynamic layouts, professional designs, animations, music, and a sample script.
For this example, we’ll use the Personal Story template.
Step 3: Add your media
Now it’s time to upload all the clips and photos you’d like to include in your video. Headshots, customer testimonials, and throwback footage are a great fit for this kind of video.
Step 4: Tell your story
Next, use text to help tell your story. You can paste in an existing script or edit as you go, adding concise and engaging copy to guide your viewers and build trust.
You can also resize and reposition your text, arrange it in your block, emphasize it with different colors, and more.
Step 5: Edit and apply your brand elements
Now you can edit your video as much or as little as you’d like! With a few clicks, you can apply your brand colors, fonts, and logo to bring it on brand instantly.
Then, drag and drop your media to create new layouts, or select new media frames that match your style.
The power is in your hands. You can also customize it further by:
- Recording your screen and webcam
- Trimming clips
- Adjusting the timing
- Adding decorative elements
- Choosing a new licensed music track
- And more
Once you’ve edited to your liking, preview the video and export!
Step 5: Upload to Uscreen and share
With your finished video in hand, all you have to do now is share it. Upload it directly to a membership platform like Uscreen, or share it online to attract new subscribers and grow your following. It’s that easy!
Turn Viewers Into Subscribers
Building a successful membership isn’t just about content behind a paywall; it’s about creating a cohesive video ecosystem that guides a member from their first click to their hundredth login. By implementing these five essential video types, you move beyond basic marketing and start building a lasting community.
Don’t let complex editing become a bottleneck to your growth; instead, leverage tools like Uscreen and Animoto so you can spend less time in the editing suite and more time doing what you do best: creating the premium, high-value content your members truly pay for.
Watch our quick platform demo to see how Uscreen can help you monetize your videos and grow your audience.
