Video is one of the fastest growing types of content on the Internet today, and there is no doubt that users are taking advantage of the opportunity to buy it legally. In fact, when they find something they like, they’re happy to pay at the click of a button to stream it straight to the device of their choice.
When speaking to friends or family members about online video, everyone seems to mention YouTube, but the truth is YouTube is for free content—what about all that copyrighted, protected content that publishers still sell on DVD or Blu-Ray?
Users are willing to dig out their wallets to purchase this content, and we have the data to prove it.
Think about it. When you go to the movies, do you pay for the movie?
The correct answer is yes.
It’s the same process with DVD’s and Blu-Ray—consumers have shown time and again that they are willing to pay for the video content on the disc. Online video is the same in terms of quality and production value, so the question really seems to be “why wouldn’t viewers pay for it?”
Many in the industry don’t believe this to be the case, because the publishing experience has not been made available via a solid, user-intuitive platform that makes it easy for content creators and publishers to put their high-value content up for sale.
There is no doubt where the trend is going, and sooner rather than later you will see a mass migration of users purchasing videos online.