How To Save Your Online Fitness Business from Failing

By James Johnson
4 Min Read

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In this last post, we shared 5 reasons your online health and fitness business is failing. 

Here’s a quick recap:

  1. You don’t invest enough in marketing.
  2. You aren’t niche enough.
  3. You aren’t playing the long game.
  4. You’re suffering from burnout.
  5. You’re focused on the wrong things.

These might sound like a diverse set of problems. But, the reality is, they’re all connected by the same underlying problem. And, you can solve them all with one simple approach.

In this article, I’ll outline exactly what that is. Let’s go.

How To Save Your Online Health And Fitness Business

The way to save your online health and fitness business is simple:

Get better at marketing.

Marketing is everything in your online fitness business. It directly affects your…

  • income
  • niche
  • product creation
  • long-term goals
  • content creation
  • business focus

…all of which solve the 5 problems your business is facing. 

If you’re marketing to a niche audience, generating revenue and focusing long-term you’ll give yourself a great shot at success. 

The sooner you realize this, the sooner you can take positive action.

Chances are, something has stopped you from marketing your business so far. And, it’s likely one of two things:

  1. You have a knowledge gap.
  2. You just don’t like marketing!

There is no right or wrong answer here, and you’re not doing anything wrong. But now is the time to honestly identify which of these you are. 

Either way, we have an actionable next step for you to take.

Option 1: Self-Education

If you have a knowledge gap and want to learn how to market your business, self-education is a great place to get started.

There are lots of great platforms that can teach you the basics of marketing for free, or for a small fee. You don’t need to go back and get a degree to become a good marketer! 

For example:

Uscreen’s Fitness Accelerator teaches fitness business owners how to grow their online video platform. It’s filled with actionable e-learning videos, like how to use social media marketing:

fitness accelerator social media

Each video goes to depth and gives you an instantly actionable marketing strategy.

The Uscreen blog is also jam-packed with tips, tricks, and guides to help you better understand and implement marketing techniques. I recommend you start with:

Option 2: Hire Someone To Help

If you just don’t like marketing, then you may want to consider working with a consultant or hiring a marketer

Think of it this way…

Just as your customers come to you because they need help with their fitness goals, you can turn to a consultant to help you achieve your business goals.

The person you hire will free you of the work you don’t want to do, such as:

  • Creating a marketing strategy.
  • Creating marketing campaigns.
  • Publishing social media content.
  • Understanding analytics.
  • Establishing your niche.

This will enable you to focus your time on what you do best: coaching your customers and creating useful fitness content.

For example:

A few of our most successful health and fitness customers are working with certified business consultant KK Hart. (You might remember her from the last article.) 

KK Hart Free Consultation

She offers a free 30-minute consultation to explore the marketing problems in your business, and how she and her team can help you to resolve them. 


There are lots of great marketing specialists out there who can help you too. It’s important to look around, do your research, and find someone you trust and feel comfortable working with. 

Just remember that you don’t need to take the entire weight of your business on your shoulders. Hiring someone can take the pressure off and let you focus on the things you do best.

Investing in people to help you market your business is something every fitness business owner has to do at some stage. You’re just speeding up the process a little.

Wrapping This Up…

The way to save your online health and fitness business is to get better at marketing. 

To do this you first need to establish whether you have a knowledge gap or if you just don’t like marketing. There is no right or wrong answer, you just need to be honest with yourself.

From there you can look at:

  • Self-education: using platforms like Uscreen’s Fitness Accelerator and Blog
  • Hiring help: such as a consultant, like KK Hart, or hiring a marketer to your team

This will help you to start marketing your business properly, generating income, and putting yourself on the road to recovery.

Sign up for the Uscreen Fitness Accelerator

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