Joe
Horowitz

Joe Horowitz is a seasoned growth strategist and a Bentley University alum with over thirteen years of experience in harnessing advanced analytics to drive strategic business decisions in subscription-based industries. Joe's career began at a boutique strategy consulting firm, where he honed his analytical skills and developed a unique data set that analyzed job and degree supply and demand, providing strategic insights to C-level executives. Joe's journey continued as he transitioned to a client company, directly reporting to the Chief Marketing Officer. There, he managed top-line forecasting across 36 locations and provided comprehensive advice on diverse aspects, including media mix and admissions personnel performance. His quest for innovation led him to StoryBlocks (formerly VideoBlocks), where he not only expanded his expertise in a variety of SaaS metrics—such as retention, churn, A/B testing, and fraud detection—but also embraced modern AWS technology. As Joe’s skills broadened, he transitioned from a purely analytical role to that of a general growth strategist. He has spearheaded pivotal projects like the overhaul of plans and pricing strategies, driving double-digit growth. His collaborative work with engineers, product specialists, and designers focuses on creating products optimized for sustainable growth. Joe prides himself on being a well-rounded professional with a strong grasp of technology, a level-headed approach to business, and a deep intellectual curiosity that makes him a standout analyst. He is known for his fearless communication style, often willing to challenge leadership to safeguard the company’s interests. Driven by a passion for disruptive models, underdog stories, and ethically sound businesses with robust cultures and strategies, Joe excels in environments that value innovation and long-term viability.