“COVID-19 was devastating. We had to shut all three of our studios, which led to some really difficult conversations with our staff. It’s hard to see everything you’ve worked so hard on being pushed to its limits.”Jackie Alexander
The majority of fitness studios plan to continue offering virtual fitness classes after they re-open their studios and many of these studios plan to offer hybrid memberships that include virtual and in-person classes.
Now more than ever, studios have adapted online training into their packages. This opens up massive potential because you can cast a significantly wider net to attract a target audience to train online and never set foot in your physical, brick and mortar space.
Video streaming is not always about acquiring new customers. Oftentimes, and especially in the case of gyms and studios, video streaming proves to be an amazing retention tool.
Download the full report to learn more about the future of fitness post-pandemic so you can future-proof your business.