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Uncover the latest video subscription app statistics, including industry trends, engagement data, and must-know insights on how apps and cross-device access are driving higher revenue, stronger communities, and longer-lasting subscriptions.
a comprehensive report based on
9.2m
active subscribers
3.5k
video subscriptions
This is what we found
In 2024, the average person's subscription count jumped from 2.4 to 3, while their monthly streaming spend surged 30% - from $48 to $61. While demand for premium content is high, so is the bar: with endless video subscription platforms to choose from, audiences are more selective than ever. Video subscription businesses are now facing the same universal truth…
Curious about what makes some subscriptions stickier than others, we analyzed 9.2 million end-users and 3,500+ video subscriptions. We found that successful video subscriptions and memberships offer more than just great content — they deliver exceptional experiences.
When subscribers have flexibility to watch content anywhere, their engagement goes up (and stays up). That's because content fits into their daily lives - not the other way around. When content is easy to access, it becomes a habit. We see it in the data: more logins, longer watch times, more community participation.
Insight: In early 2023, apps made up just 40% of content consumption. By late 2024, that number jumped to 59%, as users consumed 1.5 billion minutes through mobile and TV apps—nearly twice as much as the 871 million minutes on web.
Apps are quickly becoming the primary way audiences engage with content. Why? Flexible, on-the-go viewing fits better into daily life.
Insight: App watch time in the fitness industry rose by 12.96%, while web watch time dropped by 14.09%.
Fitness audiences are leaning into mobile and TV platforms for more accessible, flexible workouts — moving away from the desktop.
Insight: App watch time surged by a massive 89.15% in Yoga & Wellness, while web watch time declined by 11.41%.
This sharp shift suggests users are embracing calming, self-care content in more comfortable, device-flexible settings.
Insight: Media & Entertainment apps saw a 28.61% increase in watch time, while web viewing dropped by 20.07%.
Audiences are increasingly streaming entertainment where it's most convenient — on the go or from the couch, not the desktop.
Insight: Faith-based content saw a 41.81% increase in app watch time, while web watch time barely grew at 0.33%.
The data points to a growing preference for spiritual content that can be accessed on personal devices — anytime, anywhere.
Insight: Web watch time in Education & Coaching dropped sharply by 29.02%, while app usage declined just 4.24%.
Even in structured learning, viewers are migrating away from browsers — favoring mobile-friendly formats that fit their pace.
In early 2023, apps accounted for just 40% of content consumption. By the end of 2024, that number reached 59% .
1.5 billion minutes of content were consumed through mobile and TV apps, while just 871M+ minutes were consumed on web.
Insight: Fitness app users log in 57% more often than web users and spend 30% more total time on the platform.
This reflects a clear preference for convenient, repeatable check-ins — workouts that fit into any part of the day.
Insight: Yoga & Wellness app users log in 74% more often than on web and spend 36% more time overall.
The trend points to a rising demand for flexible, calming sessions that audiences can easily access on their own terms.
Insight: Entertainment app users log in 49% more often than web, and total session time is 44% higher.
This shows that audiences aren’t just checking in more frequently — they’re also deeply engaged when streaming on mobile and TV.
Insight: Faith-based app users log in 178% more often than on web, and spend 282% more total time on the platform.
These huge jumps suggest that spiritual content is resonating most when it’s mobile, personal, and easy to return to.
Insight: Education app users log in 16% more often than on web and spend 59% more time overall.
This shows learning isn’t just happening in long sessions — it's becoming more accessible and consistent through apps.
Insight: App users are 141% more engaged with community features than those on web. But the most engaged members by far are those who use both web and apps, with community participation 220% higher than web-only users.
When viewers can connect anytime, anywhere, community stops being a feature — and becomes a habit.
Insight: Fitness app users engage with community features 140% more than web users — and those who use both platforms are 272% more engaged than web-only users.
Mobile-friendly check-ins are powerful — but cross-platform access is what turns casual members into active community participants.
Insight: Yoga app users show 128% more community engagement than web users, while cross-platform users are 255% more engaged than web-only.
This highlights how daily wellness habits — often formed on mobile — become stronger when paired with deeper engagement via web.
Insight: Interestingly, Entertainment app users are 18% less engaged than web users. But when viewers use both platforms, engagement jumps 147% over web-only.
This shows that for entertainment content, single-platform use falls short — it's the cross-device flexibility that sparks interaction.
Insight: App users in the Faith & Spirituality space are 125% more engaged than web users, and those on both platforms are 186% more engaged.
Flexible, accessible connection matters here — people are building spiritual routines into their lives across multiple touchpoints.
Insight: Education app users engage 68% more than those on web, and those using both platforms are 228% more engaged.
Learners who can toggle between web and app are showing up more — likely because learning thrives on both structure (web) and accessibility (mobile).
Insight: TV app users attend 154% more live stream events than web users, and 105% more than mobile users. Mobile app users also attend 24% more events than those on web.
This shows that when viewers can tune in from a bigger screen — or on the go — they’re far more likely to show up live.
Insight: Fitness live stream attendance is 17% higher on TV than web — but 31% lower on mobile.
This points to a clear behavior: fitness users show up more when they can follow sessions on a large screen, hands-free.
Insight: Live stream attendance is actually slightly lower on apps for Yoga & Wellness — 25% lower on mobile and 17% lower on TV compared to web.
This suggests that yoga viewers may prefer desktop setups for guided sessions — or simply engage more with on-demand content than live formats.
Insight: TV apps drive 325% more live stream attendance than web in Media & Entertainment, while mobile apps see a 16% increase.
Audiences are tuning into entertainment events like premieres and shows where they feel most immersive: on the biggest screen in the room.
Insight: TV app viewers attend 604% more live events than web users — and mobile app users attend 162% more.
This dramatic lift suggests that faith-based audiences deeply value live participation, especially in settings that feel communal and accessible.
Insight: TV app users attend 16% more live streams than web users in Education & Coaching, while mobile app attendance is 12% lower.
This pattern may reflect learners preferring a larger screen for structured lessons — and less so for quick mobile access.
Insight: iOS mobile is the clear favorite for video consumption, used by 58% of all app viewers — followed by Android at 24%, and Roku at 10%.
Audiences are overwhelmingly choosing mobile-first access, with connected TVs like Roku serving as a strong secondary viewing option — especially for more immersive sessions.
Insight: Fitness audiences overwhelmingly favor iOS at 72%, with Android at 23% and Roku at just 5%.
This confirms that fitness habits are mobile-first — users want portability, quick access, and compatibility with their workouts.
Insight: iOS accounts for 70% of Yoga & Wellness viewers, followed by Android at 23% and Roku at just 3.5%.
These users overwhelmingly prefer the ease of mobile — likely because it allows for quiet, personal sessions from anywhere.
Insight: iOS leads at 51%, with Android at 26% — but Roku makes up a surprising 23% of viewership.
Entertainment viewers are highly platform-flexible, with a strong lean toward big-screen experiences at home.
Insight: iOS (61%) and Android (28%) lead the way, but Roku holds a notable 11% share.
This suggests spiritual viewers may tune in from living room devices to create a more immersive or family-oriented experience.
Insight: iOS dominates in Education & Coaching, with 63% of viewers using it — followed by Android at 35%, and just 2% on Roku.
Learners prefer mobile-first access, but lean into structured, stable devices — making smart TVs less relevant for this category.
Insight: Viewer activity peaks on Mondays and Tuesdays — each with ~4.7% more users than average — and tapers off toward the weekend, dropping ~5% by Sunday.
This suggests that audiences are most engaged early in the week, likely using content to kickstart routines or ease into productivity.
Insight: Engagement peaks early in the week — Mondays and Tuesdays see ~9.5% more users than average, while Sunday dips nearly 9%.
Fitness audiences are most active at the start of the week, likely using the momentum of “new week” goals to drive consistency.
Insight: Yoga engagement builds gradually — Tuesday is the highest day (6.5% above average), while Sunday sees a slight dip.
This slow rise suggests that yoga is often used as a midweek stress reliever and weekend wind-down, rather than a start-of-week routine.
Insight: Engagement remains steady throughout the week, with only mild variation — Monday through Friday sit about 1–2% above average.
Entertainment content is clearly part of users’ everyday habits, not strongly tied to weekday rhythms.
Insight: Faith-based viewing is most active midweek, with Tuesday showing 4.4% above average. Saturday is slightly below average.
This suggests audiences turn to spiritual content more for weekday grounding than weekend rituals.
Insight: Viewer activity is strongest Tuesday–Thursday, peaking 5.3% above average on Tuesday and falling off sharply on Sunday (–8%).
Structured learning is clearly a weekday priority, tapering off as users head into the weekend.
Insight: Users who only use web, or who only use apps, stay subscribed for around the same length. But, users who engage with the platform on both stay subscribed up to 43% longer.
When content is accessible everywhere, it becomes part of a regular routine - which means subscribers stick around longer.
Insight: Fitness app users stay subscribed 13% longer than web users — but those using both platforms stay 40% longer.
Mobile access supports flexible workout routines, but giving users the option to switch screens creates lasting commitment.
Insight: App users in this category stay 5% longer than web users, while cross-platform viewers stay 38% longer.
The more adaptable the experience, the more likely subscribers are to maintain regular wellness habits.
Insight: Surprisingly, web users outlast app-only viewers by 18%. But when subscribers use both, their lifetime jumps 41% beyond web alone.
This suggests single-platform use may limit engagement — while flexibility to watch anywhere increases long-term loyalty.
Insight: App users stick around 6% shorter than web users — but those using both platforms stay 26% longer than web-only.
Even if mobile isn’t the primary channel, combining it with web access supports deeper, more lasting spiritual engagement.
Insight: App and web users have nearly identical retention — but those using both stay 29% longer than either group alone.
In education, cross-device continuity matters more than platform preference — enabling consistent, ongoing learning.
Insight: Subscriptions with apps retain 23% more users after 12 months than those without.
Apps don’t just offer convenience — they play a critical role in keeping members engaged long enough to become loyal.
Insight: Over 12 months, fitness memberships with apps retain 94% more users than those without.
Access to mobile and TV platforms helps turn short-term fitness trials into long-term habits.
Insight: Having apps improves 12-month retention by 30% in the Yoga & Wellness space.
Flexibility in how and where users engage makes them far more likely to stick with their wellness routines.
Insight: Subscriptions with apps retain 23% more users after 12 months than those without.
Big screens, mobile streaming, and lean-back access are clearly essential to keeping audiences hooked.
Insight: Offering apps boosts 12-month retention by 13% for faith-based content.
Even a modest increase here shows the value of meeting spiritual audiences where they are — across screens.
Insight: Subscriptions with apps see a 33% lift in retention over those without.
In education, making learning accessible anywhere is key to long-term commitment and course completion.
Insight: Subscriptions with apps see 121% more annual plan purchases than those without.
Apps give users the confidence to commit — offering the convenience and flexibility that make a year-long subscription feel like a no-brainer.
Insight: Over 12 months, fitness memberships with apps retain 94% more users than those without.
Access to mobile and TV platforms helps turn short-term fitness trials into long-term habits.
Insight: Having apps improves 12-month retention by 30% in the Yoga & Wellness space.
Flexibility in how and where users engage makes them far more likely to stick with their wellness routines.
Insight: Apps drive a dramatic 285% increase in year-long retention for Media & Entertainment subscribers.
Big screens, mobile streaming, and lean-back access are clearly essential to keeping audiences hooked.
Insight: Offering apps boosts 12-month retention by 13% for faith-based content.
Even a modest increase here shows the value of meeting spiritual audiences where they are — across screens.
Insight: Subscriptions with apps see a 33% lift in retention over those without.
In education, making learning accessible anywhere is key to long-term commitment and course completion.
Insight: Subscriptions with apps grew by 17% in 2024, compared to just 3.6% for those without — a 121% advantage.
This clear gap reinforces a growing truth across the industry: apps don’t just improve user experience, they directly accelerate subscriber growth by meeting people where they prefer to engage.
Fitness platforms with apps grew 11.1% year-over-year, while those without saw only 6.1% growth — an 81% advantage.
The boost reflects how mobile and TV apps help fitness brands turn short-term engagement into sustained acquisition by supporting users' evolving routines and preferences.
Yoga & Wellness subscriptions grew 8.6% on platforms with apps, compared to just 4.0% without — a 114% advantage.
This growth surge signals how essential flexibility is for wellness routines; when content is accessible anytime, anywhere, users are far more likely to commit.
Media & Entertainment platforms with apps saw explosive 61.8% growth in 2024, compared to just 5.8% without — a massive 975% advantage.
It’s a clear sign that apps are indispensable in this category, where convenience and screen flexibility are core to viewer expectations.
Faith-based platforms with apps experienced 8.8% growth, far outpacing the 1.0% growth seen by those without — a 780% advantage.
The data suggests that mobile and TV access allows spiritual content to reach broader audiences, fostering more consistent engagement over time.
Platforms with apps grew 11.4% in 2024, while those without saw flat growth, hovering around 0%.
In a space where consistency and accessibility are critical, the presence of an app can make the difference between stagnant subscriptions and scalable momentum.
Audiences spent 1.5B minutes watching on apps — nearly twice as much as the 871M minutes on web.
Compared to web, app users log in 63% more often and spend 78% more time.
People who use both web and apps are 220% more engaged with community features than web-only users.
TV app users attend 154% more live events than web users — and 105% more than mobile.
People who use both web and apps stay subscribed significantly longer than those on a single platform.
Subscriptions with apps see 121% more annual purchases than those without.