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Digital Fitness Membership Report: What Top Creators Do Differently in 2025

You're likely leaving serious money on the table
without even realizing it.

*The digital fitness market is on track to hit $15.7 billion by 2026, growing at 21.6% annually. But it’s not growing evenly. A small group of creators are pulling ahead; earning more, retaining longer, and scaling smarter. We analyzed 991 memberships with 672,000 active subscribers to uncover exactly what the top performers do differently.

We dug into the data to see how top fitness creators turn memberships into consistent revenue.

672k
active subscirbers

991
Fitness, Yoga, & Pilates memberships

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Predictable revenue isn’t luck.

It’s the result of loyal, returning members. Once members join, they stick around, spending an average of 16 months subscribed at about $25/month.

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Creators with a clear niche and focused offer grow faster

Your membership doesn’t need to be their only one, it just needs to serve a purpose. 63% people subscribe specifically to fitness apps, making them the most popular category. 34% also pay for personal development apps, 26% for nutrition apps, and 23% for meditation apps.*

29%5-Figure Revenue
13%6-Figure Revenue

Fitness creators on Uscreen generated $103.7M in 2024 alone

Uscreen’s yoga, pilates, and fitness customers add up to $103.7 million revenue in 2024.
29% of them hit five figures per year. 13% have crossed into six-figure territory.

Two out of three fitness creators turn profitable within four months

Creators are not waiting years to see results — just a clear offer, the right tools, and a focused audience is often all it takes to start earning sustainably.

Predictable revenue isn’t luck. It’s the result of loyal, returning members

Once members join, they stick around, spending an average of 16 months subscribed at about $25/month.

Your membership doesn’t need to be their only one, it just needs to serve a purpose.

63% of people subscribe specifically to fitness apps, making them the most popular category. 34% also pay for personal development apps, 26% for nutrition apps, and 23% for meditation apps.*


People crave flexibility; they want both in-person and online fitness options

Hybrid fitness (combining digital and in-person workouts) grew by 41% between 2020 and 2022. Most users now prefer a 60:40 split between in-person and digital training.


The top takeaways

Apps drive 2x more content consumption

Audiences spent 1.5B minutes watching on apps — nearly twice as much as the 871M minutes on web.

App users log in more — and stay longer

Compared to web, app users log in 63% more often and spend 78% more time.

Cross-platform = 3x more community engagement

People who use both web and apps are 220% more engaged with community features than web-only users.

TV app users show up live

TV app users attend 154% more live events than web users — and 105% more than mobile.

Subscribers with app access stay 43% longer

People who use both web and apps stay subscribed significantly longer than those on a single platform.

Annual plan purchases are 2x higher with apps

Subscriptions with apps see 121% more annual purchases than those without.