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Uncover the latest video subscription app statistics, including industry trends, engagement data, and must-know insights on how apps and cross-device access are driving higher revenue, stronger communities, and longer-lasting subscriptions.
a comprehensive report based on
9.2m
active subscribers
3.5k
video subscriptions
This is what we found
In 2024, the average person's subscription count jumped from 2.4 to 3, while their monthly streaming spend surged 30% - from $48 to $61. While demand for premium content is high, so is the bar: with endless video subscription platforms to choose from, audiences are more selective than ever. Video subscription businesses are now facing the same universal truth…
Curious about what makes some subscriptions stickier than others, we analyzed 9.2 million end-users and 3,500+ video subscriptions. We found that successful video subscriptions and memberships offer more than just great content — they deliver exceptional experiences.
When subscribers have flexibility to watch content anywhere, their engagement goes up (and stays up). That's because content fits into their daily lives - not the other way around. When content is easy to access, it becomes a habit. We see it in the data: more logins, longer watch times, more community participation.
Insight: In early 2023, apps made up just 40% of content consumption. By late 2024, that number jumped to 59%, as users consumed 1.5 billion minutes through mobile and TV apps—nearly twice as much as the 871 million minutes on web.
Apps are quickly becoming the primary way audiences engage with content. Why? Flexible, on-the-go viewing fits better into daily life.
In early 2023, apps accounted for just 40% of content consumption. By the end of 2024, that number reached 59% .
1.5 billion minutes of content were consumed through mobile and TV apps, while just 871M+ minutes were consumed on web.
Insight: App users are 141% more engaged with community features than those on web. But the most engaged members by far are those who use both web and apps, with community participation 220% higher than web-only users.
When viewers can connect anytime, anywhere, community stops being a feature — and becomes a habit.
Insight: TV app users attend 154% more live stream events than web users, and 105% more than mobile users. Mobile app users also attend 24% more events than those on web.
This shows that when viewers can tune in from a bigger screen — or on the go — they’re far more likely to show up live.
Insight: iOS mobile is the clear favorite for video consumption, used by 58% of all app viewers — followed by Android at 24%, and Roku at 10%.
Audiences are overwhelmingly choosing mobile-first access, with connected TVs like Roku serving as a strong secondary viewing option — especially for more immersive sessions.
Insight: Viewer activity peaks on Mondays and Tuesdays — each with ~4.7% more users than average — and tapers off toward the weekend, dropping ~5% by Sunday.
This suggests that audiences are most engaged early in the week, likely using content to kickstart routines or ease into productivity.
Insight: Users who only use web, or who only use apps, stay subscribed for around the same length. But, users who engage with the platform on both stay subscribed up to 43% longer.
When content is accessible everywhere, it becomes part of a regular routine - which means subscribers stick around longer.
Insight: Subscriptions with apps retain 23% more users after 12 months than those without.
Apps don’t just offer convenience — they play a critical role in keeping members engaged long enough to become loyal.
Insight: Subscriptions with apps see 121% more annual plan purchases than those without.
Apps give users the confidence to commit — offering the convenience and flexibility that make a year-long subscription feel like a no-brainer.
Insight: Subscriptions with apps grew by 17% in 2024, compared to just 3.6% for those without — a 121% advantage.
This clear gap reinforces a growing truth across the industry: apps don’t just improve user experience, they directly accelerate subscriber growth by meeting people where they prefer to engage.
Audiences spent 1.5B minutes watching on apps — nearly twice as much as the 871M minutes on web.
Compared to web, app users log in 63% more often and spend 78% more time.
People who use both web and apps are 220% more engaged with community features than web-only users.
TV app users attend 154% more live events than web users — and 105% more than mobile.
People who use both web and apps stay subscribed significantly longer than those on a single platform.
Subscriptions with apps see 121% more annual purchases than those without.
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