The virtual world has made the transition from face-to-face presentations to a growing need for online video training. This requirement is spanning all areas and verticals, from instruction in the classrooms to the business world. With the increased growth in this sector, comes the demands for interesting, well presented and above all, content that attracts and keeps the attention of the viewers. A bit of attention to the details and suggested guidelines in online video training, will reap a wealth of rewards through repeat viewing and an increase in retention.
Adjusting To Virtual:
If you have been accustomed to giving in person presentations, you know that your audience typically follows your voice tone, inflections and body language as part of their learning process. While this is not always possible in a video training, you can use some of these tactics to retain attention. In lieu of your physical presence, the use of interesting photos and images can be interspersed as well as maintain a higher energy voice pitch. The goal is to maintain the interest of the viewer, while not relinquishing the personal touch.
Tutorials That Teach
Most online video training encourages note taking for later reference. The design of the tutorial should take this into consideration, allowing the time element for the viewer. A well planned online video training session can let your audience have a prearranged level of expectation with a summary review of topics that will be covered in the beginning of the session. This overview gives the viewer the level of organization that they will need for the rest of the presentation.
Changing Old PowerPoint Expectations:
The era of the PowerPoint has almost come to an end, although there are still situations where these are useful. Your audience, however, has become accustomed to the ‘slide’ scenarios and have adapted their habits to accommodate those presentation types. You can use the slide concept to your advantage through the design on the video training itself. By interjecting an occasional slide, you are appealing to what is familiar and it will be well-received.
Professional Presentation Is A Must:
Finding the right talent to craft online video training involves locating professional SME’s (Subject Matter Experts). This goes beyond the individual that put the PowerPoints together, and enters into a knowledge base that includes production, monitoring and overall content. Due to the higher requirements, it is recommended that you use a team approach, with experts that can take it from the initial discussion to the final release.
The Designer and the Platform:
A Designer will be one of the most important members of your team and works closely as part of the SME group. This is the individual that is a combination of the tech and the artist, with familiarity of the methods of creation as well as the technology that can be used. The designer can either select from a number of complex software choices or use the easier online access of net based programs such as Uscreen. The advantages of the Uscreen platform can include faster creation due to a program designed for the online video training process.
Retention, Creation, and Consistency:
When planning your online video training you need to remember that too much information at once can lose the viewer. Refrain from being overwhelming by creating the presentation through the use of smaller bytes that retain the value of the message. Additionally, maintain consistency throughout the video by using a limited number of pre-selected font styles. The branding should include the same visual aspects as those of the company or school, and this should also include using colors that complement the logo style. When considering the use of images, make sure you choose those that quickly convey the idea that is being expressed. Graphics can be an incredible tool, but they must be clear to the viewer.
Know Your Audience:
While there are some similarities in audience viewing of an online training video, there are distinct differences in how it may be received. A classroom style may involve an expectation that they will receive instructions on how to navigate and view the presentation. A business online video training may want to have real life situations as part of the reinforcement of the message. Keeping the training interesting through the use of humor or possibly a question and answer FAQ’s time will not only keep attention, but can add a touch of fun for the audience.
When Time Is Of The Essence:
We are in an immediate results society and therefore most don’t have the luxury of spending long periods of time in the planning and production process of their online training videos. In addition, the need to update and change the videos change so quickly, that it has become almost a requirement to access platforms that are designed for easy creation. It is highly recommended that the decision makers make use of services such as Uscreen, to bring quality, without the sacrifice of time.