Ben
Johnson

Ben Johnson is in charge of Content at Proof, a Y Combinator-backed startup that provides real-time social proof and personalization software. Over 18,000 sites trust Proof to help increase their conversion rates.

videos cold email to increase vod conversions

Marketing How to Use Video in Your Cold Emails to Increase Conversions for VOD

Using video in cold email works, but it only really works if you do it properly. Here are the 4 steps you need to follow to make sure you're doing it right.